SKL Wins Reader's Digest Trusted Brand Gold Award for Nine Consecutive Years | Latest News | Shin Kong Life Sustainability

  SKL Wins Reader's Digest Trusted Brand Gold Award for Nine Consecutive Years
 

SKL Wins Reader's Digest Trusted Brand Gold Award for Nine Consecutive Years

 

On Monday, June 3, 2024, the 26th Reader's Digest Trusted Brand Awards ceremony was held, a collaboration between the globally renowned consumer research company Catalyst Research and Reader's Digest. Since 2016, Shin Kong Life, a subsidiary of Shin Kong Financial Holdings (2888), has consecutively won the Reader's Digest "Trusted Brand Gold Award" for nine years. This achievement highlights Shin Kong Life's deep commitment to sustainable ESG (Environmental, Social, and Governance) practices and its dedication to fair customer service, earning high market recognition and consumer trust.

 

The Reader's Digest Trusted Brand Survey, initiated in 1998, is conducted annually by Catalyst Research across five continents. In Asia, approximately 8,000 respondents from Taiwan, Hong Kong, the Philippines, Singapore, and Malaysia participate. Respondents evaluate brands based on six criteria: trustworthiness, quality, value, understanding consumer needs, innovation, and social responsibility.

 

Shin Kong Life has long focused on its core insurance business and continues to strengthen its digital development. Utilizing technologies such as blockchain, AI, and big data, the company actively listens to the Voice of Customer (VOC), transforming feedback into improvements. Following the strategy of "Digital Transformation, Optimized Experience", Shin Kong Life integrates online and offline customer services, allowing customers to contact support in their preferred way and enhancing various self-service options to increase online service usage. To deepen customer relationships and improve operational efficiency, the AI smart customer service robot "Xiaoxin" continuously innovates, breaking technical limits with a comprehensive perspective using the self-developed "Training and Analysis Tool" for precise responses and creating an "Intelligent Quality Inspection Process" to improve service quality and customer satisfaction.

 

Shin Kong Life values fair customer service and actively enhances digital infrastructure and related financial-friendly services, constantly innovating diverse financial services for different groups. The company expanded the "Senior Citizen Service Hotline", allowing customers aged 65 and above to receive priority consultation. Customer service representatives can quickly identify customer needs through the system and friendly labeling information, patiently listening and communicating in the customer's preferred language, thus reducing information gaps with warm and appropriate service. Collaborating with the Taiwan New Immigrant Family Growth Association, the company provides interpretation services in various languages, including Vietnamese, Malay, Thai, Indonesian, Burmese, Filipino, Japanese, Korean, and English, eliminating communication barriers for new immigrants in accessing financial insurance information. Additionally, for hearing-impaired individuals, Shin Kong Life offers "Sign Language Video Interpretation Services", where service personnel assist with real-time remote video translation by professional sign language interpreters, ensuring smooth communication.

 

Having served Taiwan for six decades, Shin Kong Life not only provides comprehensive protection for the people but also embodies the spirit of sustainable business practices. The company launched Taiwan's first ESG investment-linked insurance policy, the "Steady Wealth Foreign Currency Investment-Linked Annuity Insurance". During the fundraising period, 6,590 trees were planted in Aceh, Sumatra, Indonesia, as of May 28, fulfilling their commitment to ecological restoration. With long-term investments in social welfare, focusing on various issues such as the elderly, young students, and women's issues, Shin Kong Life has established a warm and positive brand image, gaining the trust of society. The company will continue to exert its influence, implementing sustainable business practices in all aspects, demonstrating the brand spirit of "Our light and heart are always with you".