Common Good | Shin Kong Life Sustainability

SKL joined hands with Syin-Lu Social Welfare Foundation and the fashion brand “Story Wear” for the Sustainable Insurance Cornucopia Project. With the goal of a circular economy, SKL invited the public to donate second-hand jeans through an official LINE friend invitation. 279 pieces were collected, cleaned and washed by the mentally and physically challenged at the Syin-Lu Laundry Workshop. The clean fabric was then handed over to Story Wear's "Corner Tailors" team, which is comprised of mothers of cerebral palsy patients and second-time job seekers. They crafted the fabric into brand new 60th-anniversary souvenirs for SKL. All finished products were donated to the Syin-Lu Social Welfare Foundation, allowing the public to support social welfare by purchasing these denim souvenirs.
In addition to the employment support provided by the Syin-Lu Social Welfare Foundation for the handicapped, the public welfare funds will also be used to insure the physically and mentally challenged with basic risk protection, and it is expected that a micro-insurance coverage of $300,000 will be provided to 1,375 disadvantaged families.
The Sustainable Insurance Cornucopia Project is Taiwan's first initiative that strengthens social safety nets by recycling discarded resources and upcycling them through fashion design, providing job opportunities and insurance coverage for disadvantaged workers. This initiative received enthusiastic support from SKFH, SKL employees, SKL policyholders, and the public. T Through resource integration, SKL has created an innovative business partnership model to practice sustainable living and responsible consumption, as well as to provide basic risk protection for the underprivileged, with a cumulative total of 414 people benefiting from the program.