Shin Kong Life Insurance has long been committed to health and food safety of our fellow citizens. We recognize that a healthy diet is fundamental to a healthy society, and we are dedicated to supporting the SDG 2 of zero hunger. Since 2017, we have launched the "Happy Dining Table with an Acre of Land" project, in collaboration with agricultural units of county and city governments throughout Taiwan and local farmers practicing friendly agriculture. With the Shin Kong Smallholder Farmers' Market as the starting point for happiness, we provide the Shin Kong Life Tower Plaza free of charge as a sales platform for local farmers to promote and sell high-quality agricultural products. By leveraging the corporate power, we aim to achieve the goals of shortening the food miles, reducing carbon footprints, and stabilizing the income of friendly farmers, thus promoting the sustainable development of Taiwan's agriculture and awakening the public's awareness of health.
In 2022, in the presence of the Agriculture and Food Agency, Shin Kong Life Insurance expanded the "Happy Dining Table with an Acre of Land" project, and signed a "Shin Kong's an Acre of Land Pledge of Mutual Benefit" with 67 local farmers to promote friendly agriculture and protect ecological balance. In addition to purchasing fresh seasonal fruits and vegetables from these farmers as corporate gifts, we also purchase agricultural products periodically to donate to socially disadvantaged groups, reducing the burden on social welfare institutions and achieving the goal of mutual benefit. At the same time, we encourage partner farmers to participate in food and agriculture education programs in schools to deepen students' understanding of the food they eat and the value of agricultural activities, and promote environmental friendliness and food safety knowledge; We also invite employees to participate in agricultural experiences, encouraging them to switch their mindset to experience life outside of work, to achieve a balance between work and life, and to further enhance their sense of identification with the Company. In 2022, the second year of the "Happy Dining Table with an Acre of Land" project, we introduced the Social Return on Investment (SROI) assessment, which resulted in a social value of NT$9.85 for every NT$1 invested, an increase of NT$4.15 from the previous year. This has indicated fruitful results from the expanded promotion.
Moreover, we utilize our insurance expertise to incorporate the concept of protection into food safety issues, returning to the nature of the insurance industry as a social public welfare. In September 2022, we pioneered the "SKL Food Safety Lifetime Medical Health Insurance Rider", which provides policyholders with digestive system health protection, extending the sustainable diet concept of the "Happy Dining Table with an Acre of Land" project. For every policy sold, we donate NT$100 to the Alliance of Taiwan Foodbanks. In addition to financial support, we also encourage Shin Kong farmers to participate in sustainable food programs by donating quality ingredients that are about to expire. By connecting the corporate and social power, we help not only feed but also nourish disadvantaged families, in the hopes of achieving zero food waste and promoting the sustainable development of Taiwan with the spirit of "utilizing one acre of land to affect ten thousand acres.”
