Fair Treatment of Customers | Excellent Customer Experience | Social Prosperity | Shin Kong Life Sustainability

Excellent Customer Experience

SKL is committed to creating a high-quality and comprehensive insurance service journey for customers through the development of innovative financial services, the promotion of digital transformation, and the continuous implementation of treating customers fairly.

Fair Treatment of Customers

SKL upholds the corporate core values of "integrity, commitment, innovation, and collaboration," and has embedded the Principle of Treating Customers Fairly into the code of conduct for all employees. We are committed to enhancing the accessibility and quality of financial services by proactively providing a wider range of in-person and digital support measures for diverse customer groups, including seniors, young people, persons with disabilities, new immigrants, indigenous people, and individuals affected by tariffs, thereby implementing financial inclusion.

Realizing Fair Treatment of Customers

Treating Customers Fairly Committee

SKL maintains a "Policy for the Fair Treatment of Customers" and a corresponding "Strategy for the Fair Treatment of Customers," with the Compliance Department serving as the dedicated unit. The company's "Fair Treatment of Customers Committee" comprises six implementation task forces and three supervisory units tasked with directing these operations. To safeguard policyholder rights, performance results are regularly submitted to the Audit Committee and the Board of Directors for acknowledgment, cultivating a corporate culture where fairness is driven from the top.

Organizational Chart of Treating Customers Fairly Committee

Fair Treatment of Customers

To establish a culture of fair treatment, SKL regularly conducts compliance education and training for all employees to strengthen their legal compliance awareness. These sessions cover topics such as the Financial Consumer Protection Act, Principle for Financial Service Industries to Treat Clients Fairly, financial inclusive, and the protection of the rights of persons with disabilities in the CRPD. In addition, tailored training programs are provided based on practical needs for different levels and roles within the company.
 

Fair Treatment of Customers Intensive Measures

Expanding the scope of financial equality

  • The first insurance company to launch the family contact network service to protect the economic safety of the elderly.
  • Collaborated with the Kenner Foundation of Taiwan to develop an easy-to-read guidebook to help people with autism (Kanner's syndrome) and disabilities understand their policy rights.
  • Organized financial empowerment workshops for new immigrants to cultivate anti-fraud seed trainers and enhance new immigrants’ ability to identify fraudulent schemes and verify false information.
  • Provided translation services in the languages of 16 indigenous groups to ensure barrier-free access to information.
  • Optimized the "Smart Insurance Policy Health Check System" and introduced the "Key Protection Card" service to provide customers with customized protection planning. The initiative received the "Best Insurance Technology of the Year" at the 2025 Asia Insurance Industry Award.
  • Organized a "Transgender Awareness Seminar" to help employees build a better understanding of transgender customers.
  • Paid close attention to the needs of individuals with dementia by organizing 13 "Long-Term Care Series Seminars." Physicians and representatives from dementia associations were invited as speakers to enhance employees’ understanding of dementia and related care knowledge.
  • Launched policyholder support services, including "premium payment deferral assistance," as well as support measures for loan customers.
  • Applied for the virtual counter service trial and obtained approval for official launch.
  • In response to the "FinTech Development Roadmap (2.0)," established a cross-sector "Financial Fast-ID Experience Transfer Center" and applied to the Insurance Bureau for a Financial Fast-ID pilot program, serving as the lead institution for the insurance sector.

External assistance in fraud prevention

  • Established the "Shin Kong 165 Anti-Fraud" website to integrate various common fraud techniques and case warnings, and teach practical fraud prevention skills.
  • Expanded the scope of policy administration services using the official dedicated short code 68288 to prevent SMS fraud from the source.

Internal cooperation in fraud prevention

  • Established a cross-departmental anti-fraud mechanism, connect the customer service system to the "designated family contact" information, building an internal defense for anti-fraud.
  • Proactively provided fraud prevention reminders and policy review notifications with the voice response system, while ensuring important policyholder rights information is communicated through targeted channels such as social media and email.

Complaint System

  • Established a five-stage complaint management framework comprising "pre-incident education, real-time alerts, critical escalation reporting, post-incident analysis, and optimization incentives."

Complaint execution

  • Obtained dual certifications for ISO 10002 and ISO 10004 and combined them with on-site assessments by royal mystery shoppers to establish a benchmark for service excellence.

Customer Service and Communication

Shin Kong Life listens to customer needs and upholds its "3D Service Policy," providing heartfelt support through three core approaches. With "Do With Passion," the company delivers warm and sincere service by actively listening to customers. Through "Do By Technology," it leverages digital innovation to offer diverse and user-friendly service experiences. Additionally, "Do Things Right" enhances professionalism by incorporating the BSI International Service Excellence Certification, empowering service representatives and improving processes through technology to increase overall service efficiency and effectiveness.
 

0800 Customer Service Hotline

SKL provide customers with accurate information and regularly conduct customer satisfaction surveys to enhance the quality of service. We also organize training courses and conduct regular inspections to keep the quality of service stable and improve customer satisfaction.

Smart Customer Service Center

SKL committed to becoming our policyholders' "Smart Partner," providing precise support 24 hours a day, seven days a week. Through a dedicated "Claims Status Inquiry" portal, we have significantly enhanced information transparency. We will continue to cultivate digital technology and fulfill our commitment to "seriousness" at every point to create a better digital sustainability experience.

International disaster relief

Activated international disaster relief immediately when policyholders needed assistance in an emergency while traveling overseas.

Emergency/ disaster care
  • Preferential measures for policyholders affected by natural disasters or major incidents: When natural disasters or major incidents cause damage in affected areas, we activate five emergency response measures, including proactive assistance in compensation and care, waiver of capital fee for policy reissuance, grace periods for renewal premium payments, deferment of interest payments on policy loans, and home loan principal extension. These policyholder care measures help policyholders respond to major incidents and climate-related disasters.
  • Major accident condolence: Provides compassionate financial support to policyholders who encounter major unforeseen accidents.
Economic relief Concessional Policy Loan Project

In response to the global market volatility and economic impacts resulting reciprocal tariffs introduced, SKL promptly activated response measures and provided grace periods for renewal premium payments, deferment of interest payments on policy loans, and home loan principal extension to help policyholders mitigate short-term economic impacts.

Responding to Policyholder Feedback Attentively

SKL has established a comprehensive complaint handling mechanism and diverse complaint channels. Upon receiving a complaint from a policyholder, the responsible department promptly investigates and handles the case and actively follows up until closure to ensure that customer concerns are addressed immediately. In terms of handling financial consumer disputes, we adopt a risk-based approach to assess potential risks associated with such disputes, identify the root causes of complaints, and provide improvement recommendations when appropriate. These recommendations are communicated to the responsible units for review of the adequacy of existing control measures, and notifications are handled in accordance with the risk-based escalation and reporting procedures.

To strengthen the functions of employees, we have promoted a comprehensive plan to enhance the effectiveness of complaint management. This plan encompasses three main aspects: developing training programs for complaint handling personnel, strengthening advocacy within business units, and optimizing the complaint system 2.0, so as to improve the management capabilities of sales personnel, streamline the complaint handling process, and reduce external complaints. Through pre-incident prevention and system establishment, customer complaints are handled in a prompt manner. We have deepened customer service personnel's understanding of financial consumer protection and compliance with relevant laws and regulations, and have continued to obtain the "ISO 10002:2018 Quality Management System for Customer Complaints" service standard certification to effectively control cases and improve service quality.

Complaint Channels

If you have any questions about our products or services, please feel free to reach out through the following channels

Customer Service Counters

Please refer to the corporate website.

Toll-free Complaint Hotline

0800-031-115

Financial Friendly Consultation & Complaint Hotline

0800-300-885

Official Website

Policyholder Voice

SDGs