All-round Development | Creating a Society of Mutual Prosperity | Common Good | Shin Kong Life Sustainability

Creating a Society of Mutual Prosperity

Shin Kong Life attaches great importance to the connection and interaction with local residents, establishes three major public welfare axes, utilizes abundant corporate human resources, promotes the "corporate volunteer" service plan, and actively participates in community engagement.

All-round Development

SKL is committed to enhancing the knowledge and abilities of people in all aspects of life by awarding outstanding young students, stimulating artistic creativity, encouraging the new generation to explore diverse fields, and organizing various leisure and sports events to provide opportunities for talents in various fields to showcase their abilities and cultivate positive and healthy leisure and entertainment. At the same time, resources are brought into remote areas to reduce the urban-rural gap, enhance international vision, and create a sustainable and better life together.

Shin Kong National Painting Competition

19th Shin Kong National Painting Competition is titled " Cherish Food, Create a Happy Life" through the observations and creations of all ages artists, Taiwan's towns and villages will no longer just be maps in textbooks, but transforming into places that we can connect with and cherish, and to foster love for nature, and build the concepts of healthy eating and food conservation through the selection of earth-friendly food ingredients. This year marks Shin Kong Life's 60th anniversary, and in response to the SDGs 2 Zero Hunger Goal, Shin Kong have launched a special "You Draw, We Give Back" initiative, in which Shin Kong will give back $10 per entry to sponsor nutritious lunches at rural schools, creating a happy meal for children in rural areas.

Shin Kong Rubik’s Cube Competition

The Rubik's Cube is regarded as one of the world's top three intellectual games, it is an educational sport that is deeply rooted in the minds of all people, greatly benefiting logical thinking and brain development. The contestants range from 6 to 48 years old, demonstrate that there is no age limit to enter the world of Rubik's Cube. 2023 Shin Kong Cup Rubik's Cube Tournament coincides with SKL's 60th anniversary, and in addition to expanding the event and increasing the number of contestants to 550, the largest number of contestants in the history of Taiwan's Rubik's Cube, the event has also introduced the WCA international certification for the first time, whereby the results of each contestant can be included in the rankings of all the world's WCA tournaments, providing Rubik's Cube players with a platform for mental stimulation and healthy competition.

SKL will continue to venture into rural areas to conduct Rubik's Cube workshops, hoping to let children experience the charm of the Rubik's Cube and gradually unleash their intelligence and potential, thereby transforming rural education and opening up new opportunities for growth.

Shin Kong Street Dance Competition

As the Shin Kong Cup enters its 20th anniversary in 2023, with the new era of AI Generation, This year's Street Dance Contest embraced the technological trend by utilizing artificial intelligence to generate technology to create a 20th anniversary commemorative single and music video, lively melody coupled with energetic lyrics represents the spirit of the Shin Kong Cup encouraging young people to bravely pursue their dreams and dance splendidly, event continued the Olympic-style competition, the BREAKING BATTLE 1 ON 1 and Group Dance Competition. The event attracted 8 teams of online dance auditions, 118 teams of group dance, and 132 individuals for break dance, totaling 1,350 participants. To celebrate the 20th anniversary of the Shin Kong Cup, five rural street dance promotional activities were held.

SDGs