All-round Development | Creating a Society of Mutual Prosperity | Common Good | Shin Kong Life Sustainability
All-round Development
SKL is committed to enhancing the knowledge and abilities of people in all aspects of life by awarding outstanding young students, stimulating artistic creativity, encouraging the new generation to explore diverse fields, and organizing various leisure and sports events to provide opportunities for talents in various fields to showcase their abilities and cultivate positive and healthy leisure and entertainment. At the same time, resources are brought into remote areas to reduce the urban-rural gap, enhance international vision, and create a sustainable and better life together.
Shin Kong National Painting Competition
The theme of the “20th Shin Kong National Painting Competition” in 2024 was "Smart Wealth Management, Be the Master of Money", aiming to enable more people to have better understanding of the correct concepts of wealth management through the observations and creations of painters at all ages. To implement financial inclusion, we launched a special "You Draw, We Give Back" initiative, in which we gave back NT$10 for each participating project. We planned to organize practical wealth management courses in rural schools to enable students to understand, remember, and apply the knowledge. Through financial education, students can build financial management capabilities for life.
Shin Kong Rubik’s Cube Competition
Rubik's cube is regarded as one of the world's top three intellectual games, which is absolutely beneficial to logical thinking and brain development. The "Shin Kong Rubik's Cube Competition" was held in Taipei, Central and Southern Taiwan for the first time after the COVID-19 pandemic. More than 1,000 players were invited to participate in the competition, enabling players to brainstorm on the same platform and challenge themselves to achieve better results. In 2024, we continued to turn the registration fees into fees for charity use, and called on professional talent to visit remote areas together, in hopes of stimulating the development of children's potential through a positive cycle, and gradually transforming education in remote areas.
Shin Kong Street Dance Competition
The event continued the Olympic competition "BREAKING BATTLE 1 ON 1" and Line Dance, which attracted 24 teams of online line dance auditions, 122 teams of line dance registrations, and 110 people of breakdance registrations, totaling 1,552 participants. In order to respect the awareness of gender equality, the first "B-GRIL" women breakdance event was organized in 2024, aiming to create more opportunities for female dancers and demonstrate the attractiveness of women dance. At the same time, for the Shin Kong "Happiness Lesson" empowerment project, we also collaborated with female breaking dancers of the Asian Games Hangzhou to teach street dance at elementary schools in rural areas.
SDGs
