Implementing Sustainable Insurance | Excellent Customer Experience | Social Prosperity | Shin Kong Life Sustainability

Excellent Customer Experience

SKL is committed to creating a high-quality and comprehensive insurance service journey for customers through the development of innovative financial services, the promotion of digital transformation, and the continuous implementation of treating customers fairly.

Implementing Sustainable Insurance

Providing a Sense of Security

SKL adheres to the Principles of Sustainable Insurance (PSI), incorporating ESG and sustainability issues into the company's decision-making. In response to trends in social structure changes and policyholder needs, we are committed to developing and providing insurance products that meet the life planning needs of citizens, ensuring that product designs and service processes are in compliance with regulations, and fully protecting consumers’ rights and interests.

01

Product Design
  • Continuously monitor ESG trends and incorporate ESG issues into the product development process. Establish inclusive product measurement mechanisms and consistently provide insurance products that align with the public's life plans. Ensure fair treatment of customers and achieve financial inclusion.

  • Adhere to relevant regulations governing insurance product design and development during the product development process. Conduct pre-sale "Insurance Product Management Committee" meetings and "Insurance Product Evaluation Team" meetings. Implement post-sale review mechanisms through the "Insurance Product Management Committee" to regularly assess sales conditions, ensuring sustainable operations and the protection of consumer rights.

SKL Product Development and Design Process

01

Conception of Product Demand
Data Collection and Research
  • Exchange in the industry
  • External and internal needs and proposals
  • Requirements of the competent authority
Follow ESG trends

02

Product Design
Product Design, Risk Assessment and Management
  • Determination of the product structure
  • Product evaluation
  • Academic cooperation
Assess ESG risks

03

Product Review and Selling
  1. Insurance Product Evaluation Team
  2. Insurance Product Management Team

04

Product After-sales Management

02

Advertising
  • Ensure product promotions comply with legal information disclosure requirements. Draft product terms and conditions in accordance with the demonstration clauses provided by the competent authority, and complete reviews according to legal procedures. Following the "Regulations Governing Public Disclosure of Information by Life Insurance Enterprises," we provide sample policy contract clauses in the information disclosure and product sections of our official website, allowing customers to understand the details of our products.

  • With respect to the review and approval mechanisms of application documents, the Company has formulated the "Insurance Product Sales Operations" and "Advertising and Press Release Operations" in accordance with the "Regulations Governing Implementation of Internal Control and Auditing System of Insurance Enterprises" in the internal control system. In compliance with the "Self-Regulations for Solicitation Advertisement in the Insurance Industry", the Company has formulated the "Management Regulations on the Use of Promotion Materials for Product Sales" to specify that information on insurance products, advertisements, and business solicitation activities should be truthful and accurate, and the contents should be clear and precise with a warning message to protect the rights and interests of policyholders.

  • For products or services labeled as "green" or "sustainable", it is required to check whether the relevant statements comply with the principles set forth in the "Reference Guidelines for Financial Institutions on Anti-Greenwashing" when they are disclosed in external press releases.

03

Insurance solicitation and policy application
  • Establish the "Business Solicitation Processing and Procedures System" to ensure that business units and insurance agents provide policyholders with sufficient, truthful and accurate information when engaging in advertising, business solicitation, and business promotion activities to protect the rights and interests of policyholders. Meanwhile, strengthen efforts to ensure that sales representatives fully understand that the insurance premiums paid by customers are used to purchase insurance products, understand the type of insurance applied for, the insured amount, and whether the premium expenditure is commensurate with the customer’s actual needs, and understand the customer’s ability to bear exchange rate risks, in order to ensure that the product and service are suitable for the customer.

  • Establish the “Guidelines for the Implementation of the Fair Customer Treatment Principles,” which require application documents to include questions designed to understand policyholders’ current circumstances and product needs. Before entering into an insurance contract, sales representatives are required to interview policyholders based on these questions and conduct a product suitability analysis, including mechanisms such as classifying customers according to their risk tolerance based on the assessment results. When entering into a contract, sales representatives must explain the product features and coverage details item by item to ensure that customers have sufficient information to select the most suitable product.

  • Launch the “Sales Representative Risk Analysis System” to identify risk alerts and prevent the misappropriation or embezzlement of policyholder funds through improper solicitation or service conduct by sales representatives.

04

Underwriting
  • Establish "Risk Management Mechanisms" and "Insurance Product Sales Operations" in the internal control system to strictly control the underwriting of new contracts and relevant underwriting processes. Underwriting is conducted in accordance with the "Underwriting System and Procedures" and the "Offshore Insurance Units (OIU) Underwriting System and Procedures".

  • Underwriting personnel all have the underwriting expertise required to evaluate the risk-bearing capacity of the company, to assess the basic information of the policyholder and the insured, motives for insurance, benefits of insurance, degrees of need, suitability, occupations, income, finance, sources of funds for insurance premiums, and health status, as well as to watch out for moral hazards or improper tax savings to ensure just and impartial underwriting services.

  • Establish the Underwriting Risk-ranking Model and apply big data in underwriting risk management to combine past claims data and underwriting experience with data mining techniques for risk screening and for conducting random physical checks of high-risk customers.

  • In accordance with the inclusive finance policy, ensure that no form of unfair treatment is tolerated in underwriting for insured parties with certain conditions or those with physical or mental disabilities. For elderly applicants, underwriters should proactively show care and conduct thorough evaluations during the underwriting process, ensuring the appropriateness of the insurance coverage and the applicant's ability to recognize any potential harm to their insurance interests. This helps protect elderly customers and prevent elder abuse, aligning with the nature of insurance products and the principle of fair treatment.

05

Claims
  • For customers with disabilities and elderly customers, actively process general claims payments within three days. For new immigrants, provide claim application forms in eight languages, demonstrating our commitment to the principles of fair customer treatment.

  • In compliance with regulatory requirements, we provide clear reasons and explanations, along with the applicable laws or contractual terms, in written notifications to policyholders regarding cases where claims have not been paid.

  • Continuously improve compensation mechanisms and processes, establishing the advanced quick claim risk analysis system to divide operations: Low-risk cases are processed with the automatic compensation mechanism for the system to automatically adjust the payment amount for quick payments, shortening the time required for processing claims to within hours.

  • Policyholders aged 18 or above who hold SKL policies can apply for mobile claims with the assistance of our sales representatives. Through the InsurTech Utilization Sharing Platform, they can enjoy synchronized claim processing across multiple insurers. Furthermore, integrating Mobile ID (MID) technology enables online digital identity verification, simplifying the application process and allowing policyholders to seamlessly complete their insurance claims online.

Innovative Sustainable Products

ESG Investment-linked Products
Spillover-effect Insurance Products
Product Features

Investment-linked products connected to ESG-certified funds, implementing the ESG concept of environmental sustainability by combining environmental protection factors with insurance products and investment targets.

For more information on our products↗

2025 Results

6 new ESG-certified fund options were added to the range of funds available for investment-linked products.

The cumulative number of ESG-certified fund options available for linkage reached 15.

Total assets under management of approximately NT$920 million.

Product Features

Encouraging Taiwanese people to manage their health, we have launched various innovative spillover-effect insurance products. Through mechanisms such as effective step counts, exercise, and healthy sleep, insurance is extended from post-incident compensation to early prevention for health promotion.

For more information on our products↗

2025 Results

Since the launch of the products, a total of 190948 policies have been sold.

FYP reaching NT$4.818 billion by 2025.

Awards and Honors

22th National Brand Yushan Award "Best Product"

SDGs