Diversified Products | Excellent Customer Experience | Innovation | Shin Kong Life Sustainability

Excellent Customer Experience

SKL is committed to creating a high-quality and comprehensive insurance service journey for customers through the development of innovative financial services, the promotion of digital transformation, and the continuous implementation of treating customers fairly.

Diversified Products

Innovative Financial and Sustainable Products

In response to sustainability/ESG trends, changes in the social structure, policyholders’ needs, and advancement of underwriting technology and product development, SKL is constantly developing and rolling out insurance products that fit fellow citizens' career plans. We also stick to the following principles to ensure compliance and protection of consumer rights, including:

  • We design and develop insurance products by the relevant laws and regulations and hold "Insurance Product evaluation Team" meetings before the sale of products to implement consumer rights protection.
  • We also pay close attention to ESG trends and incorporate ESG topics into the development process. Establish an inclusive product design evaluation system that reflects the fair treatment of customers and provides user-friendly financial services for policyholders.

In 2022, SKL rolled out 8 general protection-type products and 9 health and accident insurance products to encourage the public to maintain their health and improve risk management capabilities.

Product Development and Design Process

01

Conception of Product Demand
Data Collection and Research
  • Exchange in the industry
  • External and internal needs and proposals
  • Requirements of the competent authority
Follow ESG trends

02

Product Design
Product Design and Risk Assessment and Management
  • Determination of the product structure
  • Product evaluation
  • Academic cooperation
Assess ESG risks

03

Product Review and Selling
Product Design and Risk Assessment and Management
  1. Insurance Product Evaluation Team
  2. Insurance Product Management Team

04

Product After-sales Management

Awards and Honors

“Top Honor for product” in National Brand Yushan Award
"Innovative Design of the Year" in the 17th Golden Torch Award

Inclusive Financial Products

SKL responds to SDGs 1.4 and 8.10, follow the “Shin Kong Financial Holdings inclusive financial policy” and implements “Treating Customers Fairly” principles to achieve inclusive growth. We attach importance to the needs of various groups and strive to provide a diversity of well-developed products and services to expand access to insurance and financial services for all.


For more information on our insurance products, visit the company website

Benefited Group Type of Product
Seniors and people with disabilities
  • Long-term care insurance
  • Reimbursement insurance
  • Retirement planning insurance
  • Retirement Preparation Platform
  • Small-amount Whole Life Insurance
Economically Disadvantaged Groups
  • Micro-insurance
Young People
  • Exclusive insurance for young people

SDGs