Health Promotion | Creating a Society of Mutual Prosperity | Common Good | Shin Kong Life Sustainability
Health Promotion
In response to the United Nations' Sustainable Development Goal - SDG3, SKL has organized activities such as national blood donation events, and health promotion seminars to encourage people to care about their own health and enhance public health literacy. In addition, through telemedicine, we have helped provide health information to the elderly and eliminate the gap in medical resources between urban and rural areas, in the hopes of establishing a stable and seamless medical protection network.
Oral History
Keeping a close eye on issues related to senior citizens and long-term care since 2005, SKL has brought the “Legacy Art Work” and “History Alive” programs developed by Elders Share the Arts (ESTA) from New York City to Taiwan, with the intention of fulfilling our commitment to raising awareness of long-term care issues among the people of Taiwan and showing care for the health of the elderly through senior citizens’ participation in creative aging activities.
Using arts as a medium of communication, “Legacy Art Work” helps senior citizens re-establish their social connections. In “History Alive,” which is led by professional guides, senior citizens share episodes that are most easily understood by children in their life experiences through theatrical elements, so that the younger generation can learn about the value and meaning of “old.”
II. "Shin Kong Kitchen" Healthy Kitchen Workshops
"Shin Kong Kitchen" healthy kitchen workshops were launched to promote women's health and spread awareness about nutrition and wellness. This delightful program featured engaging sessions with nutrition Ph.D. experts and award-winning chefs, who guided participants through interactive hands-on kitchen experiences. Amid the hustle and bustle of modern life, these sessions provided simple yet delicious recipes that highlight healthy ingredients and cooking techniques while fostering correct nutritional concepts.
Telemedicine
In 2023, to further safeguard the health and wellbeing of rural seniors, we expanded our reach from the original four locations of Qimei in Penghu, Dabang in Chiayi, Liuxiang, and Liujiao Township to more areas. In addition to the center retained at Dabang in Chiayi, a total of six care centers were introduced at Wutai in Pingtung County, Fenglin in Hualien, Beinan in Taitung, Jianshi in Hsinchu, and Suan Tou in Chiayi.
With on-site services through the help of corporate volunteers, we also spend time with the elderly to teach them origami, which helps to improve hand-eye coordination, enhance brain and organ activity, and delay degeneration. By strengthening connections with local communities, we endeavor to integrate our core expertise in insurance to promote inclusive financial education and scam prevention, safeguarding the economic security of the elderly. A total of 83 volunteers participated in the service, serving approximately 109 seniors. The SROI calculation shows that for every NT$1 invested, a social value of NT$9.57 was created.
SDGs
