Realizing Financial Accessibility | Excellent Customer Experience | Innovation | Shin Kong Life Sustainability

Excellent Customer Experience

SKL is committed to creating a high-quality and comprehensive insurance service journey for customers through the development of innovative financial services, the promotion of digital transformation, and the continuous implementation of treating customers fairly.

Realizing Financial Accessibility

Following the "SKFH Inclusive Finance Policy," SKL has planned a series of friendly insurance services to ensure all groups of people can enjoy equal financial services. In March 2022, SKL established a Financial Inclusion Integration Task Force, which meets quarterly to focus on promoting key aspects and principles of friendly finance. Through these task force meetings, SKL conduct cross-departmental reviews to assess the implementation of friendly finance projects encompassing digital finance, products, sales, and care services, ensuring they meet the needs of diverse groups. Moreover, we dynamically adjust related management mechanisms in response to regulatory changes and report these initiatives to the Board of Directors.

In the future, SKL will continue to promote friendly insurance services in all channels, build a corporate culture that values consumer protection and the fair treatment of customers, implement a customer-first strategy, and making financial inclusion a reality.

Promoting Financial Accessibility

SKL actively responds to Sustainable Development Goals (SDGs) 1 and 8, and implements fair treatment of customers to achieve inclusive growth. We prioritize the diverse product needs of all groups by creating diverse and comprehensive products, aiming to realize our corporate mission of "making insurance available to all and providing security for every family."


For more information on our insurance products, visit the company website.

Benefited Group Type of Product
Seniors and people with disabilities
  • Long-term care insurance
  • Reimbursement insurance
  • Retirement planning insurance
  • Retirement Preparation Platform
  • Small-amount Whole Life Insurance
Economically Disadvantaged Groups
  • Micro-insurance
Young People
  • Exclusive insurance for young people

Expanding Financial Services

SKL has been providing convenient and friendly financial services and tools to all demographics. Through accessible communication services, we ensure smooth communication for individuals with hearing or speech impairments. Our family contact network facilitates real-time policy check-ups for elderly policyholders and their families. Moreover, our senior service hotline enables our customer service personnel to deliver appropriate assistance. In 2023, we provided nearly 4,000 individuals with heartwarming experiences of friendly financial services.
 

Groups Financial inclusive services
Individuals with disabilities
  • Barrier-free communication
  • Accessible website
  • Friendly environment
  • Diversified service channels
The middle-aged and elderly
  • Family Contact Network
  • Friendly Care Tagging
  • Elderly service hotline
Youth groups
  • LIFE Lab.+
Low income households
  • Economic relief Concessional Policy Loan Project

Strengthening Financial Literacy

To enhance financial literacy within society, SKL extends our services and allocates more resources to financially vulnerable groups, including students in remote areas, youth groups, and the elderly. By developing board game courses, professional financial courses, and seminars, we aim to raise awareness about finance, insurance, and fraud prevention through diverse channels. In 2023, these initiatives benefited over 12,000 individuals, showcasing SKL's commitment to leveraging our core competencies in fostering financial inclusion.
 

High School Financial Literacy Course

In collaboration with the Education Bureau of Taichung City Government and the Taiwan Association for Financial Literacy Promotion, we have co-organized financial education to promote financial literacy among teenagers across high schools at all levels. Financial experts and industry professionals are invited to provide insights into various aspects of finance, including financial management, entrepreneurship, investment, and FinTech. They simplify complex financial concepts to provide teenagers with a solid foundation in financial education and diverse learning opportunities, thereby increasing their competitiveness.

Guardians of Wealth
In partnership with social enterprise Re-U, we designed the "Guardians of Wealth" board game course to teach students through interactive gameplay. By incorporating real scam scenarios into the game through "insurance event cards," the game creates situations for fraud prevention. Through the role-playing and dice-rolling process, the course features easy-to-understand insurance concepts and engaging interactions, which help enhance students' insurance literacy, and integrate financial knowledge into their daily lives.
SKL 165 Anti-Fraud Campaign
SKL's anti-fraud initiative encompasses fraud recognition, prevention, and intervention through awareness campaigns, transaction monitoring, and regular check-ins. By increasing customers' and employees' awareness and risk identification capabilities, these measures aim to minimize financial harm and loss caused by fraudulent activities.
Seminars on preventing elderly fraud
Recognizing the varying levels of familiarity with digital payment tools among our elderly policyholders and the evolving nature of fraud techniques in recent years, SKL held anti-fraud seminars across Taiwan to bolster elderly policyholders' awareness and share prevention strategies. These seminars, aligned with the principles of fair treatment of customers, provided a platform for face-to-face interaction where we could actively listen to the voices of our policyholders and share the convenience and benefits of digital tools.

SDGs