Shin Kong Life Insurance Won the Best Achievement Award in the Financial Education Contribution Award | 最新消息 | 新光人壽 企業永續

 Shin Kong Life Insurance won the Bronze Award for Best Achievement in Financial Education Contribution. The award was presented by Deputy Director Qiu Shuzhen of the Financial Supervisory Commission (left) and accepted on behalf of Shin Kong Life Insurance by Deputy General Manager Liao Chenxu (right).
 

Shin Kong Life Insurance Won the Best Achievement Award in the Financial Education Contribution Award

Shin Kong Financial Holdings (2888)'s subsidiary Shin Kong Life Insurance has implemented financial education and achieved inclusive finance. It has jointly developed the "Wealth Goalkeeper" board game course with Tongniao Social Enterprise, using interactive games to promote financial education. It has entered rural primary schools with easy-to-understand language, allowing students to learn while playing, creating a more sound and equal financial ecosystem. It won the Best Achievement Award in the "113th Financial Education Contribution Award" of the Financial Supervisory Commission. The award was presented to Shin Kong Life Insurance Deputy General Manager Liao Chenxu by Financial Supervisory Commission Vice Chairperson Qiu Shuzhen, recognizing Shin Kong Life Insurance's long-term promotion of fair treatment of customers, implementation of inclusive finance and realization of social benefits.

Liao Chenxu, deputy general manager of Shin Kong Life Insurance, stated that "lack of financial literacy can easily lead to putting finances at risk." Therefore, Shin Kong Life Insurance developed the "Wealth Goalkeeper" board game and introduced it to rural elementary schools across Taiwan. The game uses real-life fraud scenarios and game mechanics in a simple and easy-to-understand way to help elementary school students understand financial and insurance knowledge and develop the ability to "identify fraud," thereby reducing the risk of children being scammed. This, in turn, influences the elders in the family to become "wealth gatekeepers" in the family.

The innovative design of Xinshou's "Wealth Guardian" board game curriculum has been recognized internationally with the 2023 Japan Good Design Award. Xinshou's "Inclusive Finance Team" has already brought this board game to 17 schools across Taiwan, benefiting nearly 522 students. After learning financial knowledge through the board game curriculum, pre- and post-assessments were conducted to verify students' learning outcomes regarding fraud scenarios. Most students reported an anti-fraud awareness rate exceeding 50%, demonstrating Xinshou's success in strengthening students' financial literacy and risk resilience, and implementing financial education initiatives.

With fraud cases in Taiwan reaching record highs, according to statistics from the Criminal Investigation Bureau, the cumulative amount of fraudulent activity in 2023 reached a record high of NT$8.878 billion. Shin Kong Life Insurance, committed to a "financially friendly" and "honest business practices," is actively strengthening financial literacy across the board. Targeted at different demographics, Shin Kong Life Insurance offers financial and insurance education through industry-university partnerships, financial literacy courses, university business case competitions, financial growth camps, and corporate visits. The company has also launched the Shin Kong 165 National Fraud Prevention Network online platform to promote knowledge and awareness about preventing financial fraud. This initiative aims to improve the accessibility and usability of financial services, maintain service quality, strengthen basic financial services, and protect consumer rights, all while fostering the vision of inclusive finance and fulfilling its corporate spirit of "Insurance for All, Protection for Every Family."