Shin Kong Life Clinches National First Prize, Winning Six Major Accolades at the "National Brand Yushan Award" | 最新消息 | 新光人壽 企業永續

 Shin Kong Life clinched the national first prize and won six major awards at the "National Brand Yushan Award." (Left to right: Manager Chen Hui-chun of Shin Kong Life, Vice President Hung Ming-ta of Shin Kong Life, Vice President Liao Chen-hsu of Shin Kong Life, Chairperson Chung Chia-pin of the National Brand Yushan Award, Assistant Vice President Lin Yung-hsin of Shin Kong Life, and Assistant Vice President Cheng Han-ching of Shin Kong Life.)
 

Shin Kong Life Clinches National First Prize, Winning Six Major Accolades at the "National Brand Yushan Award"

The 22nd "National Brand Yushan Award" held its award ceremony on Tuesday, October 21. Shin Kong Life, a subsidiary of TS Holdings (2887), stood out among numerous participating enterprises. It won the "Best Product Award" for three entries: "CIS Big Data Disadvantaged Protection & Collaborative Fraud Prevention," the "Intelligent Policy Checkup Platform," and the "Shin Kong Life Medical Material Care One-Year Health Insurance Rider." Additionally, it received the "Best Popular Brand Award" for two entries: "Online-to-Offline Integration: Building a Fraud Prevention Safety Net Together" and the "Penghu International Fireworks Festival Project." Notably, the "CIS Big Data Disadvantaged Protection & Collaborative Fraud Prevention" entry clinched the National First Prize. Winning a total of six major awards, Shin Kong Life has been highly favored by consumers and the professional judging panel.

Shin Kong Life continues to optimize its service experience through technological innovation. Leading the industry, it launched the "Customer Information Integration System," becoming the first life insurance company in Taiwan to use big data to connect the customer journey. This system enhances counter and customer service efficiency, proactively cares for disadvantaged customers, and provides personalized guidance. By establishing a collaborative fraud prevention mechanism with the "Care and Detect Tag (CISPT)," it instantly identifies high-risk customers to protect the public's assets. Furthermore, Shin Kong Life's online insurance website introduced responsive design and accessibility optimization, obtaining the national-level Web Accessibility AA Mark certification. Becoming a leading pioneer in the life insurance industry, the company demonstrates its friendly commitment to people with disabilities, earning recognition with the "Best Product Award."

A policy checkup is the most important first step in insurance services. In the past, it took agents considerable time and effort to integrate and produce a policy checkup planning proposal, which also demanded a certain level of professionalism. The Intelligent Policy Checkup System can quickly establish a customer's various policies and calculate protection figures in real time through the formula of the protection analysis engine, significantly improving data processing efficiency and accuracy. This year, taking into account customers' risk considerations at different stages, it further introduced the "Key Protection Card" to provide exclusive protection analysis tailored for different age groups. Customers can make the most appropriate protection decisions within a limited budget, filling coverage gaps according to their different life stages, thereby earning the system the "Best Product Award."

In 2024, the annual growth rate of "medical expenses" in Taiwan reached 4.7%. Among the 12,000 existing medical materials, nearly 30% require patients to pay the difference or bear the full cost out-of-pocket. The "Shin Kong Life Medical Material Care One-Year Health Insurance Rider" targets eight common medical material claims in Taiwan and pioneered the inclusion of vertebroplasty, commonly known as "bone cement." It ensures access to the most appropriate medical treatment and care when needed. Available for applicants aged 0 to 65 with guaranteed renewal up to age 80, it builds a comprehensive health protection network for policyholders, earning it the prestigious "Best Product Award."

In a financial environment with rampant fraud and escalating information security risks, Shin Kong Life shoulders the heavy responsibility of promoting digital innovation and security protection. Relying on the strategy of "Online-to-Offline Integration: Building a Fraud Prevention Safety Net Together," it promotes anti-fraud strategies through online and offline channels. By building a fraud prevention safety net with four core measures, it provides a secure and worry-free insurance experience, winning the "Best Popular Brand Award." This not only highlights the brand's influence but also demonstrates its outstanding achievements in technological innovation and information security layout.

Upholding the principle of giving back to local culture while balancing local economic revitalization and promoting sustainable development, Shin Kong Life has supported the "Penghu International Fireworks Festival" for 12 consecutive years, gaining widespread brand exposure and favorability. The local business unit, "Magong Agency Office," has been deeply rooted in the area for over 42 years, providing long-term professional insurance services, reaching out to neighborhoods, and caring for residents and the disadvantaged. In addition to responding to the company's self-organized activities, it continuously partners with the county government to engage in various philanthropic deeds and promotes the popularization of financial knowledge as well as anti-fraud awareness information, thus earning the prestigious "Best Popular Brand Award."

Looking ahead, Shin Kong Life will continue to create a friendly, barrier-free digital environment, implement the fair treatment of customers, exert its corporate influence, and become a benchmark enterprise in sustainable management.