Shin Kong Life Wins Four Golden Torch Awards for "Innovative Design" and "Customer Satisfaction" | Latest News | Shin Kong Life Sustainability

  Shin Kong Life Wins Four Golden Torch Awards for "Innovative Design" and "Customer Satisfaction"
 

Shin Kong Life Wins Four Golden Torch Awards for "Innovative Design" and "Customer Satisfaction"

 

The 18th Golden Torch Awards ceremony, organized by the Outstanding Enterprise Management Association (OEMA), was held on June 21. Shin Kong Life won three "Annual Innovative Design Awards" for its 'Digital DNA Competence', 'Penghu International Fireworks Festival Project' and 'Shin Kong Life Food Security Lifetime Health Insurance Rider'. It also received the "Excellent Customer Satisfaction Award" for its friendly financial services and innovative, sustainable service experiences, showcasing Shin Kong Life's achievements in innovative product development and service operations, earning high praise from judges and scholars.

 

In response to the advent of a super-aged society, Shin Kong Life is proactively enhancing its digital infrastructure and relevant financial friendly services by first adopting the international standard FIDO identity verification. By "replacing password input with biometric recognition", users can log in and transact without a password, providing a higher security level compared to traditional passwords while ensuring financial convenience and safety. The company promotes green services, advocating for digital tools to reduce carbon emissions, empowering agents with e-services for superior customer experiences. The number of e-agent digital service certifications grew by 9.4% annually, saving over 16 million sheets of paper per year, reducing carbon emissions by up to 110 metric tons.

 

In marketing communications, as a long-standing and reliable community neighbor, Shin Kong Life values its connection and interaction with local residents. For many years, it has supported important local cultural festivals and community interactions, participating in the 'Penghu International Fireworks Festival' for ten consecutive years and organizing the "Shin Kong Life Night" corporate-themed event. The local service unit, Shin Kong Life's Makung branch, prepared performance programs, attracting 520,000 attendees in 2023. This action supports domestic tourism, conveying the passion and warmth of the Shin Kong brand to more people.

 

Aligning with international trends in green finance, Shin Kong Life incorporates ESG considerations into product development. The 'Shin Kong Life Food Security Lifetime Health Insurance Rider' focuses on digestive system diseases, enhancing hospitalization and surgical medical coverage. Designed as an additional rider, it effectively bridges gaps in basic medical coverage for policyholders, providing the most benefits with the least cost and most direct impact. Continuing the "Shin Kong Happiness Table" initiative, which promotes mutual benefit in food and agriculture and supports vulnerable groups through green public welfare, each 'Food Security' policy donates NT$100 to the Taiwan Food Bank Federation. Shin Kong Life also rallies small farmers to join the food continuation plan, helping underprivileged families achieve food security, responding to the sustainable goal of "SDG 2 Zero Hunger".

   

Besides developing specialized products to meet policyholders' needs, Shin Kong Life places great importance on customer service satisfaction. To provide a superior service experience, the company extensively collects customer feedback, promptly follows up and makes improvements on any negative feedback. By identifying and optimizing pain points in the service journey through feedback, integrating omni-channel communication (Omni-Channel), designing intuitive customer service interfaces, and enhancing operational convenience, customer service representatives actively remind policyholders of various policy rights (e.g., premium payments, policy lapse, notices or dues). Following the "Fair Treatment of Vulnerable Customers" guidelines from the UK's Financial Conduct Authority (FCA), Shin Kong Life labels customers for personalized care and provides warm, appropriate services.

   

Having rooted itself in Taiwan for over 60 years, Shin Kong Life adheres to the four core business philosophies of "Innovation, Service, Integrity, and Feedback," earning trust and recognition from people nationwide. Moving forward, the company will continue to uphold fair treatment, enhance ESG values, and consistently convey the brand spirit of "Our light and heart are always with you".