Shin Kong Life Insurance Wins Three Awards at the 2023 Marketing Communication Outstanding Contribution Awards. | Latest News | Shin Kong Life Sustainability

 “Shin Kong Life Insurance Wins Three Awards at the 2023 Marketing Communication Outstanding Contribution Awards.
 

Shin Kong Life Insurance Wins Three Awards at the 2023 Marketing Communication Outstanding Contribution Awards.

 

Hosted by Brain Communication and the Taiwan Advertisers Association, the "2023 Marketing Communication Outstanding Contribution Awards" ceremony took place on January 8. Shin Kong Life Insurance received three major awards: "Annual Outstanding Brand", "Annual Outstanding Advertiser - Social Innovation Award" and "Annual Outstanding Brand Manager". With the most awards in the financial industry, this recognition highlights Shin Kong Life's innovative value in digital branding and widespread service to diverse groups.

 

In the era of digitization, social platforms are essential channels for brand engagement. Shin Kong Life, with over 60 years of history, emphasizes the key aspect of making its brand "Youthful and Dynamic". Through unique marketing focus and online activities, carefully selected illustrators, and leveraging social media influence, Shin Kong successfully attracts fans across various demographics. The company aims to turn customers into loyal friends, achieving high acceptance across age groups and creating a powerful word-of-mouth effect.

 

Recognizing the frontline role of agents, Shin Kong Life values their integrity, professionalism, and effective management. Embracing financial technology, the company actively promotes digital transformation, enhancing agents' digital capabilities through continuous online and offline training, personalized support, and incentives. This approach ensures a seamless customer journey from contact to post-sales service, portraying a professional image in the digital era of insurance services.

 

Shin Kong Life aligns its corporate sustainable values of "Low carbon, Innovation, and Mutual benefit" with significant issues, responding to Sustainable Development Goals (SDGs). The company's sustainable strategy involves collaboration with stakeholders to promote sustainable financial development. By upgrading service platforms like LINE, official apps, and member areas, Shin Kong has surpassed a million online members, with LINE alone boasting 4.56 million friends, making it the largest official account in the insurance industry. The company actively engages in physical events such as anti-fraud seminars for elderly policyholders, providing practical knowledge and countermeasures. Shin Kong Life emphasizes the importance of self-protection, careful reading of documents, secure transactions, obtaining receipts, honest disclosure, and recognizing official accounts and URLs. The "Insurance Fraud Detector" video (https://youtu.be/VnIZ5hwlhWw) further aids in educating the elderly about fraud prevention, earning Shin Kong Life the "Social Innovation Award".

 

Continuing to integrate financial technology, Shin Kong Life innovates with technology and cross-industry thinking to meet consumer needs, establishing a fair, inclusive, and convenient insurance service environment. Recognized by the Financial Supervisory Commission as one of the top six companies for "Fair Treatment of Customers", Shin Kong Life remains committed to customer-centric service, creating a friendlier insurance experience and realizing the vision of "With light, fulfilling every expectation".