Shin Kong Life Insurance Wins First Place in the National Brand Yushan Award and Receives Praise from Vice President Hsiao Bi-khim | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance won the top prize in the "National Brand Yushan Award" nationwide. Shin Kong Life Insurance Chairman Wei Baosheng (right) attended the Presidential Office and accepted the praise and congratulations from Vice President Hsiao Bi-khim (left) on behalf of the company.
 

Shin Kong Life Insurance Wins First Place in the National Brand Yushan Award and Receives Praise from Vice President Hsiao Bi-khim

Shin Kong Financial Holdings (2888)'s subsidiary, Shin Kong Life Insurance, stood out in the highly competitive 21st "National Brand Yushan Award" with its "Dajia Mazu International Tourism and Cultural Festival Project," winning the highest honor of "National First Prize" in the Best Popular Brand category. Shin Kong Life Insurance Chairman Wei Baosheng attended the Presidential Office on Monday, February 10, to accept the praise and congratulations from Vice President Hsiao Bi-khim on behalf of Shin Kong Life Insurance, adding glory to Shin Kong Life Insurance's outstanding corporate brand performance.

Shin Kong Life Insurance has been deeply rooted in Taiwan for over 61 years, with operations spanning the country. As a long-standing and reliable community partner, Shin Kong Life Insurance supports important local folk festivals and connects local residents. Starting in 2021, for the fourth consecutive year, Shin Kong Life Insurance will partner with the Dajia Jenn Lan Temple in Taichung City to participate in the "Dajia Mazu International Tourism and Cultural Festival." This diverse approach gives back to the local community, fosters community awareness, stimulates the local economy, and promotes sustainable social development. It is estimated that the 2024 "Dajia Mazu International Tourism and Cultural Festival" will exceed 3 million attendees, breaking the 37-year record for the festival and generating over NT$5 billion in economic output.

Throughout the 300-kilometer procession, Shin Kong Life Insurance deployed its mascot float to protect devotees. Local branches also set up service booths to cheer on the public, distribute supplies, and giveaways such as "Mazu Fortune-Bringing Thermos Bottles," co-designed with the Dajia Jenn Lan Temple. Additionally, each year, employees from across the country form their own teams to participate in the procession, praying for individuals, families, and policyholders. Through this partnership, Shin Kong Life Insurance has gained significant brand exposure and positive recognition, earning it the "National First Prize" in the Most Popular Brand category.

Shin Kong Life Insurance adheres to the sustainable values of its parent company, Shin Kong Financial Holdings (SHCH), emphasizing "low carbon, innovation, and shared good." In response to the United Nations Sustainable Development Goals (SDGs), SHCH has been selected as a component of the Dow Jones Sustainability World Index (DJSI) for four consecutive years and ranks first among all rated companies in the global insurance industry. Shin Kong Life Insurance will continue to leverage its corporate influence, actively implementing ESG initiatives, and contributing to positive environmental and social impacts, striving to become a benchmark company for sustainable operations.