Shin Kong Life Insurance won " The National Brand Yushan Award " and was honored by President Tsai Ing-wen | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance won " The National Brand Yushan Award " and was honored by President Tsai Ing-wen
 

Shin Kong Life Insurance won " The National Brand Yushan Award " and was honored by President Tsai Ing-wen

 

Shin Kong Life Insurance once again receives the "The National Brand Yushan Award". In the competitive 20th edition of the award, the subsidiary of Shin Kong Financial Holding (2888), Shin Kong Life Insurance, stood out for its innovative digital services under the theme of "Power of Digital Service Transformation", it proudly secured the "Best Product Category National First Prize". On December 12th, Chairman Mark Wei attended the Presidential Office to represent the company in receiving recognition and congratulations from President Tsai Ing-wen, adding glory to the brand's outstanding performance.

 

Celebrating its 60th anniversary, Shin Kong Life has strategically focused on "digital rooting, transformation-driven" in recent years. Actively engaging in insurance technology, the company continuously introduces various digital innovative services, optimizing customer experiences from service, insurance process to claims. Simultaneously, through continuous education and training programs, dedicated support, incentive guidance, and strengthening assessments of digital service capabilities, the company actively cultivates the digital strength of its salesforce.

 

Statistics show a 14% annual growth in the number of Shin Kong Life insurance agents acquiring e-agent digital service certification. This signifies a rising trend in the widespread use of digital tools by agents, eliminating constraints of distance and time in delivering insurance services, significantly enhancing the quality of service and bridging urban-rural gaps. Additionally, with the aid of digital tools, agents can efficiently complete customer services in just 10 minutes. Besides gathering positive feedback from policyholders, this approach saves over 16 million sheets of paper annually, reducing carbon emissions by over 110 tons. The company looks forward to collaborating with policyholders to actively promote green services, showcasing the professionalism of insurance in the digital era.

 

Shin Kong Life adheres to fair customer treatment, placing a long-term commitment on people. Whether in developing products or planning service strategies, the company is user-centric, embodying the principles of inclusive finance. Apart from winning the "The National Brand Yushan Award" for six consecutive sessions, company was also honored with the "Best Insurance FinTech Innovation Application Award" in the Financial Times Financial Awards, the "Digital Service Award" in the Business Times Digital Finance Awards, and also have received the "SDG 8 Silver Award for Employment and Economic Growth" for its insurance digital technology in the TSAA Asia-Pacific and Taiwan Sustainability Awards. Shin Kong Life is committed to maintaining a customer-centric service philosophy, creating more user-friendly insurance services, and delivering the most impactful service experiences to consumers.