New Life Insurance Comprehensively Cptimizes Its Digital Ecosystem Becoming the Industry's First to Introduce NFC Sensing Technology | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance's member zone has introduced NFC sensing technology, allowing customers to easily complete identity verification and various services using their mobile phones.
 

New Life Insurance Comprehensively Optimizes Its Digital Ecosystem Becoming the Industry's First to Introduce NFC Sensing Technology

Fintech has developed rapidly in recent years, with digital finance moving from desktops to mobile phones. This has also led to biometric technology gradually replacing traditional passwords, providing a more convenient service experience for the public. Shin Kong Life Insurance, a subsidiary of Shin Kong Financial Holdings (2888), has long been committed to digital innovation. Recently, it optimized the user interface (UI/UX) of its member area using a "Mobile First" philosophy, becoming the first insurance company to introduce NFC sensing technology. This allows customers to easily complete identity verification and various services using their mobile phones, while ensuring user transaction security. The company hopes to improve the digital insurance ecosystem and continuously enhance the user experience to meet customers' diverse service needs.

NFC is a short-range near-field communication technology commonly used for mobile payments or card applications. Recognizing the increasing use of mobile devices in recent years, Shin Kong Life Insurance has focused its optimization efforts on its member-only website on enhancing the security and convenience of digital identity verification. The introduction of NFC technology aims to provide customers with a seamless and convenient verification experience. This not only lowers the hardware barrier, allowing customers to quickly and securely complete identity verification in one go by simply tapping their chip-based financial card with their phone, but also streamlines the user experience with an optimized interface that allows customers to easily access digital insurance services such as policy loan applications, partial redemption (withdrawal) of investment policies, policy details changes, and credit card expiration changes, ultimately optimizing the customer experience.

In the process of promoting digital transformation, Shin Kong Life Insurance has always taken into account both financial convenience and security. For example, last year it took the lead in launching the FIDO digital authentication service that meets international standards. This service allows customers to complete identity verification and transactions with fingerprint or facial recognition when using insurance services through computers or mobile devices. Not only is it the first insurance company to apply FIDO digital authentication, its information security level is also more secure than traditional passwords, enhancing customer convenience and privacy protection, and implementing the company's fair treatment of customers and ESG inclusive finance concepts.

In addition to deepening digital transformation and innovation and implementing insurtech applications, Shin Kong Life Insurance is also making every effort to prevent and control fraud. For example, the Taiwan Digital Trust Association, Taiwan's first organization dedicated to fraud prevention and digital security, was established in August. Its members include industry representatives and experts and scholars from various fields, including fraud prevention, cybersecurity, blockchain, telecommunications, finance, and e-commerce. As the sole representative of the insurance industry, Shin Kong Life Insurance will collaborate with industry, government, and academia to combat fraud. Focusing on practical social issues, it will delve into digital risk gaps. Through four major tasks—education and outreach, policy advocacy, industry collaboration, and international exchange—the company will continue to address the increasingly severe challenges of personal data breaches, cybersecurity risks, digital fraud, identity theft, and cybercrime. Shin Kong Life Insurance hopes to play a leading role in guiding the insurance industry in promoting the healthy development of a "digital trust ecosystem."