Shin Kong Life Insurance Has Won the Reader's Digest Trusted Brand Gold Award for 10 Consecutive Years | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance has won the Reader's Digest Trusted Brand Gold Award for 10 consecutive years
 

Shin Kong Life Insurance Has Won the Reader's Digest Trusted Brand Gold Award for 10 Consecutive Years

The "Reader's Digest Trusted Brand Survey, "a collaboration between Catalyst Research and Reader's Digest, a world-renowned consumer research firm, held its 27th awards ceremony on Monday, May 26th. Shin Kong Life Insurance has won the Reader's Digest "Trusted Brand Gold Award" for 10 consecutive years since 2016. This demonstrates Shin Kong Life Insurance's commitment to ESG sustainable operations and its commitment to fair treatment from a customer perspective, earning it high market recognition and the trust of consumers.

「The Reader's Digest Trusted Brand Survey is a global market survey conducted annually by Catalyst Research, a world-renowned consumer research company. Approximately 8,000 respondents were surveyed in Asia, covering five major markets: Taiwan, Hong Kong, the Philippines, Singapore, and Malaysia. Scoring was based on six criteria: brand trust, quality, value, understanding of consumer needs, innovation, and social responsibility.

Shin Kong Life Insurance adheres to its core philosophy of financial friendliness and continuously offers a range of thoughtful services tailored to customer needs. For seniors aged 65 and above, a dedicated "Financially Friendly Senior Hotline" provides fast online consultation services. Translation services are also available in nine languages, including Indigenous languages, allowing more new immigrants to make appointments through the 0800 hotline or at service locations, avoiding the inconvenience of language barriers.

Furthermore, Shin Kong Life's AI-powered customer service app, "Xigua," has optimized over 20 features in accordance with web accessibility standards, earning it the insurance industry's only "AA Label for Web Accessibility." This year, the company's official app also underwent numerous optimizations for the visually impaired, creating a barrier-free user experience. These innovative initiatives, combined with Shin Kong Life's consistent digital transformation strategy and personalized care, provide customers with a highly personalized, high-quality service experience.

Shin Kong Life Insurance has been deeply rooted in Taiwan for over 60 years, providing comprehensive protection to the public. In the future, it will continue to create diverse and friendly financial services, implement sustainable operations in all aspects, and demonstrate its corporate brand spirit of "Light is everywhere, and our heart is with you."