Shin Kong Life Insurance receive "Four Awards" at the International Innovation Award Ceremony | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance was recognized with "Four Major Awards" at the International Innovation Award Ceremony.
 

Shin Kong Life Insurance receive "Four Awards" at the International Innovation Award Ceremony

 

Shin Kong Life Insurance is honored with four major awards at the "2023 International Innovation Awards," organized by the Asian Business Association. The awards ceremony took place on December 1st. Participating for the first time, Shin Kong Financial Holding's subsidiary, Shin Kong Life Insurance, received awards in categories such as "Organization and Culture," "Product," and "Service and Solutions," marking a historic achievement in the financial industry.

 

The International Innovation Awards, initiated by Enterprise Asia in 2017, aims to recognize globally innovative and practicable business organizations, inspiring continuous investment in innovation for a better and more sustainable future. Winning enterprises extent countries including the United States, Germany, Thailand, Singapore, Hong Kong, and Taiwan, selected by a rigorous international panel of judges.

 

Embracing the development of financial technology, Shin Kong Life Insurance actively promotes digital transformation. This involves enhancing both hardware and software proficiencies, cultivating the digital skills of the financial team, and integrating digital transformation into the organizational culture. The company is actively nurturing the digital proficiencies of its sales force through continuous online and offline education and training programs, personalized support, incentives, and comprehensive assessments of digital service capabilities.

 

Adhering to the digital transformation strategy of "deepening customer relationships, improving operational efficiency, and expanding diverse scenarios," Shin Kong Life Insurance has developed and continuously optimized official LINE accounts, the official app, and a member-exclusive area, providing over 30 policyholder services and personalized message notifications. The online membership has surpassed one million, and the official LINE account boasts 4.56 million friends, firmly establishing itself as the largest LINE official account in the insurance industry.

 

Additionally, Shin Kong Life Insurance introduced the "AI Smart Customer Service Xiao Xin 2.0" and the exclusive platform for agents, "Agent Xiao Xin." These initiatives are continuously refined, breaking technological limitations, autonomously developing personal information scenario processes, and enhancing service immediacy. The introduction of the "Training and Analysis Tool" from a comprehensive perspective further elevates the intelligence of AI Xiao Xin, providing more precise answers and delivering exceptional service quality anytime, anywhere.

 

With a century-long presence in Taiwan, Shin Kong Life Insurance adheres to the four major business objectives of "returning to protection, serving policyholders, stabilizing profits, and sustainable development." It emphasizes ESG aspects and will continue to focus on discovering consumer needs through technological innovation and cross-domain thinking, endorsing fair customer treatment and inclusive finance. The company aims to establish a friendly, accessible, safe, and convenient insurance service environment, embodying the brand spirit of "Where there is light, every expectation is realized."