Shin Kong Life Insurance was awarded at the Japan Good Design Award | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance was awarded at the Japan Good Design Award.
 

Shin Kong Life Insurance was awarded at the Japan Good Design Award.

 

Financial education forms the foundation of sustainable finance, yet rural areas usually lack of learning resources, and most teachers scarcity suitable materials. Responding to the UN Sustainable Development Goal "SDG 4 Quality Education," Shin Kong Financial Holding's subsidiary, Shin Kong Life, collaborates with Re-U Social Enterprise Co. Ltd. to develop the "Wealth Guardians" board game course. Utilizing interactive gaming method to promote financial education in plain language, the program reaches rural primary schools, nurturing a healthier and more unbiased financial ecosystem. The innovative design was honored with international recognition at the 2023 Good Design Award in Japan.

 

Having served Taiwan for 60 years, Shin Kong Life identified the lack of financial education resources in rural areas, leading to insufficient financial knowledge among students. To address this, they introduced the "Wealth Guardians" educational tools to schools in priority education areas like Yunlin, Chiayi, and Taitung. The program, featuring the adorable mascot Lumia and digital services, gained popularity among students and approval from teachers. Shin Kong Life plans to continue promoting financial education nationwide, helping more students understand insurance, prevent fraud risks, and become "Wealth Guardians" at home.

 

Tailoring financial education courses for different groups, Shin Kong Life collaborates with financial and insurance students through "Industry-Academia Collaboration" model, providing internships, courses, scholarships, and research opportunities. Additionally, partnerships with the Taiwan Financial Literacy Education Promotion Association and the Taichung City Government promote financial literacy courses in high schools. The company engages the general public through events like "Shin Kong Life Beautiful Life Lectures," quarterly publications, and the innovative insurance experience store "LIFE Lab." Leveraging social media and company platforms, Shin Kong Life broadcasts information on insurance planning, health, and financial matters, emphasizing the importance of insurance planning and contributing to inclusive finance.