Shin Kong Life's "Go Health, Go Fit": A Good Health Partner for Longevity, Joining Hands with Taishin Bank to Build a "Health + Points" Dual-Axis Ecosystem | Latest News | Shin Kong Life Sustainability

 The "Go Health, Go Fit" program will combine the digital customer base of over 3.5 million users and the point ecosystem advantages of the Richart Life App, acting as an all-around health consultant to accompany clients toward a long and good life.
 

Shin Kong Life's "Go Health, Go Fit": A Good Health Partner for Longevity, Joining Hands with Taishin Bank to Build a "Health + Points" Dual-Axis Ecosystem

Taiwan has officially entered a "super-aged society," and preventive medicine for healthy aging and personalized health management have become nationwide essential demands. Facing the structural transformation of the population, Shin Kong Life, a subsidiary of TS Holdings (2887), has actively cross-borderly operated a health ecosystem in recent years, guiding policyholders in autonomous health management through spillover insurance policies and digital tools. This year, it has further partnered with Taishin Bank's Richart Life to launch the "Go Health, Go Fit" program on July 1st. Combining the Richart Life App's digital customer base of over 3.5 million users and its point ecosystem advantages, the program builds a "Health + Points" dual-axis ecosystem, acting as an all-around health consultant to accompany clients toward a long and good life.

"Go Health, Go Fit" is not only a digital campaign but also a long-term health commitment designed with the customer at its core. Under the care of professional health consultants, it assists clients from "awakening health awareness," "cultivating health habits," and "advanced health management" to "transferring illness risks," constructing a complete health protection network and making health management truly integrate into daily life.

To encourage clients to incorporate health into their daily routines, during the event period, simply claim health coupons in the Richart Life App's "Go Health" zone and participate in tasks—including reading health articles, uploading step counts with wearable devices, and completing health snapshots. Achieving the targets earns Taishin Point rewards. Taking "Health Snapshot" as an example, users can obtain health status analysis results simply by "scanning their face for 1 minute" through their smartphone camera and earn 5 Taishin Points. In addition, Shin Kong Life online members who participate in tasks can receive an extra 1 point and have a chance to win an Apple Watch. For detailed methods, please refer to the event's official website: Go Health, Go Fit.

Optimistic about the massive digital customer base of the Richart Life App, Shin Kong Life will leverage integration synergies with Taishin Bank. For instance, Shin Kong Life online members who hold a Taishin Bank Richart credit card and complete designated tasks can enjoy up to 1% to 3% in extra credit card cash back, making healthy behaviors not only helpful for enhancing quality of life but also convertible into substantial rewards. At the same time, clients can also use tailor-made protection solutions designed by Shin Kong Life to effectively transfer medical and financial risks that may arise after contracting an illness. Through Richart Life's massive digital customer base and point ecosystem, the initiative hopes to extend health management from insurance services into daily life scenarios, directly converting "healthy behaviors" into tangible feedback, making "Go Health, Go Fit" deeply ingrained in people's daily lives, and accompanying clients to live not only longer but better.

Taking "Go Health, Go Fit" as its cornerstone, Shin Kong Life will continue to deepen its layout in the health ecosystem, further integrating life insurance and banking resources to manage health with technology and redeem points for health. It also plans to launch "comprehensive spillover-type insurance policies" that offer premium discounts based on health-related big data, featuring value-added services such as genetic testing, allowing health consultants to become the most solid backing for clients. Facing the waves of aging and digitalization, Shin Kong Life will also continue to drive product innovation and digital transformation, dedicating itself to providing clients with comprehensive risk protection and health management services, becoming the warmest health guardian in Taiwan's super-aged society. (For more information, please visit the official website:Shin Kong Life's "Go Health, Go Fit": A Good Health Partner for Longevity, Joining Hands with Taishin Bank to Build a "Health + Points" Dual-Axis Ecosystem)