Shin Kong Life Backs the Penghu Fireworks Festival for 13 Consecutive Years: Giving Back to Local Culture and Supporting Sustainable Tourism Development | Latest News | Shin Kong Life Sustainability

 Shin Kong Life has sponsored the Penghu Fireworks Festival for 13 consecutive years. President Huang Min-yi (8th from left) led multiple senior executives to personally attend the event and show their support, backing tourism development through practical actions.
 

Shin Kong Life Backs the Penghu Fireworks Festival for 13 Consecutive Years: Giving Back to Local Culture and Supporting Sustainable Tourism Development

Upholding the principles of giving back to local culture and promoting sustainable tourism development, Shin Kong Life, a subsidiary of TS Holdings (2887), has sponsored the "Penghu International Fireworks Festival" for 13 consecutive years. On June 25th this year, it hosted the corporate themed event "Shin Kong Life Night." Led by President Huang Min-yi, several senior executives personally attended the event to join in the celebration, using practical actions to support the development of tourism in the Matsu Islands and hoping that all visitors would leave with unforgettable summer travel memories.

The 2026 "Penghu International Fireworks Festival" collaborated for the first time with the globally renowned Japanese anime Dragon Ball Z. Combining passionate anime elements, fireworks art, and lighting technology, it created a summer celebration featuring both visual impact and thematic uniqueness. In addition to continuing the high-standard fireworks show and drone light show, the event period also planned multiple Dragon Ball Z themed extended activities, including interactive character check-in areas, large figurine displays, and themed parks. This allowed the public to immerse themselves in a complete anime-themed atmosphere while enjoying the fireworks, further enhancing participation and brand IP experiential charm.

This year's "Shin Kong Life Night" corporate themed event kicked off with an exciting traditional drum performance brought by the children of Penghu's local "Ming Yuan Kindergarten," specially invited by the "Magong Branch Office"—a unit deeply rooted locally for over 40 years. This was followed by a passionate oriental dance and the performance Ink-Like Black Silk presented by the rhythmically dynamic and energetic "Dance Charm Dance Troupe." Next came the renowned singing duo "Southern Duo," a three-time winner of the Golden Melody Award for "Best Vocal Group," who performed familiar folk song medleys such as Catching Loaches, Childhood, and Sand from the Sea. They were followed by powerhouse vocalist Jin Chih-juang, whose rich voice has accompanied countless people through their youth, deeply and delicately interpreting classic songs such as Crossing the Ocean to See You, Fool on the Dike, and Tonight. With the warmest voices, they accompanied the public through a romantic summer night.

In addition, the "Magong Branch Office," which has long provided warm services to local residents, also set up an interactive booth on the day, offering fun games such as "Shin Kong Card Matching Elimination" and a "Side-Hustle Career Questionnaire." Members of the public who successfully matched 8 pairs of identical cards out of a 4×4 grid on-site received a complimentary "Mazu Good-Luck Umbrella," jointly designed by Shin Kong Life and the Dajia Jenn Lann Temple. Furthermore, taking photos and checking in at the activity booth, sharing, and scanning the QR code to fill out the questionnaire allowed participants to receive limited-edition gifts such as a "Taishin Mars Water Bottle" or a "Dragon Warrior Coin Purse Pendant." Those who joined the TS Holdings Instagram account also received a Richart folding fan. The event successfully attracted many tourists to participate, and the on-site interactive atmosphere was enthusiastic.

The grand finale of "Shin Kong Life Night" featured a relay of the crowd-favorite dazzling drone light show and an international-grade fireworks show, continuing to upgrade the overall scale and content of the event. The "Drone Tech Light Show" showcased a wonderful fusion of technology and art through large-scale drone formation displays, dynamic graphics, and thematic narrative design. This was immediately followed by a 10-minute brilliant fireworks show paired with meticulously arranged musical rhythms, utilizing over a hundred varieties of fireworks to light up the Penghu night sky. It delivered unprecedented visual impact, allowing tourists to fully experience the charm of the Penghu Fireworks Festival and drawing a wonderful conclusion to this year's "Shin Kong Life Night."

Shin Kong Life has long cared for the local development of Penghu, deeply recognizing that the Penghu Fireworks Festival is not only an international tourism event but also carries rich local culture and human charm. Therefore, it has continuously invested corporate resources over the years to support event promotion, hoping to help boost Penghu's international visibility by driving tourist crowds and local economic circulation. At the same time, it continues to advocate the concepts of environmental friendliness and sustainable tourism, encouraging the public to cherish Penghu's precious natural landscapes and marine ecosystems while enjoying the beauty of the fireworks. Looking ahead, Shin Kong Life will continue to exert its influence, combining corporate resources to promote local tourism, cultural heritage, and sustainable mutual prosperity, building a corporate image that balances social value and brand warmth. (For more information and registration methods, please visit the official website: Shin Kong Life Sponsors Penghu Fireworks Festival for 13 Consecutive Years, Giving Back to Local Culture and Supporting Sustainable Tourism Development.