Shin Kong Life Scoops Double Honors at the "Insurance Asia Awards": Digital Innovation and Inclusive Finance Gain Deep International Recognition | Latest News | Shin Kong Life Sustainability

 Shin Kong Life won the "Best Insurance Inclusion Innovation of the Year" and "Best Digital Insurance Innovation of the Year" at the Insurance Asia Awards. The awards were received on behalf of the company by Lin Yung-hsin (right), Assistant Vice President of the Digital Development Department.
 

Shin Kong Life Scoops Double Honors at the "Insurance Asia Awards": Digital Innovation and Inclusive Finance Gain Deep International Recognition

The "Insurance Asia Awards," organized by Charlton Media Group, a professional financial media group in the Asia-Pacific region, held its award ceremony in Singapore on July 7. Relying on its outstanding financial innovation capabilities and determination to implement inclusive finance, Shin Kong Life, a subsidiary of TS Holdings (2887), stood out among numerous participating companies. It swept two major honors: the "Best Insurance Inclusion Innovation of the Year" and the "Best Digital Insurance Innovation of the Year." Winning major awards for two consecutive years, it once again showcased the innovative energy of Taiwan's insurance industry to the world.

Last year, Shin Kong Life launched a revamp of its online insurance website, conducting multiple accessibility-friendly optimizations. With "warmth, intuitiveness, and accessibility" as its core concepts, it adjusted the semantic structure, enhanced screen reader compatibility, text adjustability, and color contrast. It also supported complete keyboard navigation logic, paired with focus indicators and error prompts, significantly improving the user experience (UX). This not only lowered the threshold for digital usage but also elevated the insurance rights of disadvantaged groups, fully demonstrating the enterprise's deep cultivation and concrete implementation in the field of "inclusive finance." Consequently, it successfully won the "Best Insurance Inclusion Innovation of the Year" with its "Accessible Online Insurance Application."

In terms of financial technology applications, Shin Kong Life clinched the "Best Digital Insurance Innovation of the Year" with its newly launched "Secure Retirement and Protection Platform" this year. The Secure Retirement and Protection Platform boasts outstanding integration capabilities. Based on life stages and risk attributes, it divides policyholders into three major groups: "Promising Youth," "Family Pillars," and "Joyful Seniors," providing differentiated protection planning suggestions. It automatically filters out unsuitable, complex financial information, making the content closer to policyholders' actual needs and financial capabilities. Furthermore, it supports cross-device operations; by simply entering basic information, users can independently grasp their retirement fund needs. It also features a "One-Click Consultation" function that instantly connects to a professional service team to provide personalized explanations and protection planning suggestions, creating an uninterrupted digital financial service experience.

Shin Kong Life has long been committed to the development of financial and insurance technology and the pioneering of customized insurance services. To further encourage the public to participate in the digital service experience, it is holding the "National Task Unlocking: Over 3 Million LINE POINTS Giveaway" event from July 1 to September 30. Easily through four simple steps, users who bind the official Shin Kong Life LINE account can receive LINE POINTS after verification, allowing you to take this opportunity to top up your points and pick your favorite stickers. For event details, please visit: https://liff.line.me/1370466387-VxxzrzRW/reward/campaign/81041. Looking ahead, Shin Kong Life will continue to introduce forward-looking technologies, optimize digital service processes, and expand the scope of inclusive finance, striving to become the most trusted digital financial partner for the people of Taiwan.