Shin Kong Life Organizes National Blood Donation Campaign: Donors Receive Premium Rice from Guangfu Township to Support Farmers in Rebuilding Their Homes | Latest News | Shin Kong Life Sustainability

 Shin Kong Life organized a national blood donation campaign. Senior Executive Vice President Tai Chao-hui rolled up his sleeves to participate, encouraging employees and the public to show their compassion and actively donate blood.
 

Shin Kong Life Organizes National Blood Donation Campaign: Donors Receive Premium Rice from Guangfu Township to Support Farmers in Rebuilding Their Homes

Around the Lunar New Year period, domestic blood banks often face seasonal blood shortages. To help ensure a sufficient domestic blood supply, TS Holdings (2887) and its subsidiary, Shin Kong Life, are holding the "TS Shin Kong National Blood Donation Campaign" at 34 locations nationwide from February 23 to March 3. Through concrete actions, they are calling on internal employees and the external public to jointly show their compassion, roll up their sleeves, and actively donate blood to protect more lives together.

With the theme "Roll Up Your Sleeves to Support Blood Donation, Walk with Light and Love," Shin Kong Life launched this year's national blood donation campaign, combining medical public welfare with care for rural agricultural recovery. The public, regardless of blood type, is invited to roll up their sleeves and donate warm blood, conveying love and hope through action. To thank the public for their participation and simultaneously support post-disaster agricultural recovery in Guangfu Township, Hualien, Shin Kong Life specially purchased "Tafalong Futian White Rice"—nurtured by premium soil and pure water in Guangfu Township, Hualien—as a blood donation gift. This ensures that every pack of premium rice given out becomes a force to help farmers rebuild their homes and maintain their livelihoods after the disaster. Anyone who completes a blood donation will receive a 2kg bag of Tafalong premium rice and a Shin Kong Life 2026 Year of the Horse limited edition zodiac lantern. For detailed event information and blood donation locations across Taiwan, please visit the 2026 TS Shin Kong National Blood Donation Campaign website at https://sklevents.skl.com.tw/.

Shin Kong Life has long promoted ESG initiatives, implemented social care, and responded to the United Nations Sustainable Development Goals by combining public welfare with sustainability. For instance, the "Shin Kong One Acre Field Happiness Dining Table" green public welfare project calls on small farmers practicing friendly agriculture to sign an environmental sustainability "Mutual Good Pledge," providing the public with healthy local food choices and food-agriculture knowledge. In addition, it connects various public welfare activities, such as the national blood donation campaign and the Shin Kong Small Farmer Serving Surplus Food Action, and regularly holds the Shin Kong Small Farmer Market to vigorously promote Taiwan's premium local agricultural products. Shin Kong Life continues to work with local farmers to expand the power of sustainable agriculture, jointly creating a sustainable health circle with farmers and driving the concept of a sustainable diet.

Shin Kong Life's organization of the national blood donation campaign has entered its 18th year. Since 2009, it has collected over 51,000 bags of blood, using concrete actions to support the good deed of "Donate a bag of blood, save a life." Because blood cannot be stored for long periods, continuous medical blood supplies rely on public donations. Therefore, since 2003, Shin Kong Life has provided the Shin Kong Life Tower plaza in front of Taipei Main Station free of charge for blood donation vehicles to park. This has cumulatively attracted over 279,000 donors and collected over 460,000 bags of blood, making it one of the most important sources of blood donations for the blood bank. With "Earnestness and Mutual Good" as its brand core, Shin Kong Life deeply integrates resources with social care, actively realizing the philosophy of social co-prosperity.