"Warm, Intuitive, and Accessible" Guarding the Journey of Life: Shin Kong Life's Online Insurance Platform Leaps to Become a Paradigm of Accessibility | Latest News | Shin Kong Life Sustainability

Warm, Intuitive, and Accessible" Guarding the Journey of Life: Shin Kong Life's Online Insurance Platform Leaps to Become a Paradigm of Accessibility

In the era of the digital wave, services that truly touch people's hearts are those that can take care of every customer's usage needs. Implementing the philosophy of inclusive finance and committed to creating an equal and friendly financial environment, Shin Kong Life recognizes that people with disabilities often still face many challenges when using financial services. "Shin Kong Life's Online Insurance Website" officially completed its revamp and went online in September, introducing responsive web design and a brand-new interface. This not only upgraded the user experience but also made it a life insurance company that obtained the Web Accessibility AA Mark certification for its online insurance platform, fulfilling its important commitment to digital equality and the fair treatment of customers through concrete actions.

Shin Kong Life's online insurance website takes "warm, intuitive, and accessible" as its core design philosophy, redesigning the website structure and operational flow from the customer's perspective. During the revamp process, users were widely invited to participate in questionnaire surveys, focus group interviews, and practical testing. Grasping the three core goals of "simple and easy to understand, intuitive operation, and friendly and approachable," UI/UX design was introduced to make every interaction more natural and closer to usage habits. It also adopts RWD (Responsive Web Design) to support cross-platform operations on mobile phones, tablets, and desktops, ensuring that every customer can obtain a smooth user experience. In addition, the website's homepage features "Insurance Knowledge" and "FAQ" sections to help users quickly understand insurance concepts and resolve application queries, which not only improves usage efficiency but also implements the goal of promoting the popularization of insurance education.

Considering the continuous increase in the population of people with disabilities in Taiwan in recent years, to further respond to the government's promotion of implementing the rights and interests of people with disabilities and to provide friendly insurance services for disabled groups, Shin Kong Life conducted multiple accessibility-friendly optimizations on the website this time. These included adjusting the semantic structure of the webpage to enhance content logic and compatibility with assistive tools like screen readers. The interface design strengthened text adjustability and color contrast to ensure information has good readability and recognizability. At the same time, it fully supports keyboard navigation logic, paired with clear focus indicators, form field labels, and error prompts, guiding users to successfully complete every interactive step. These thoughtful details successfully won the recognition of the National Communications Commission's (NCC) "Web Accessibility AA Level Mark," making the company one of the leading pioneers in the life insurance industry.

Shin Kong Life stated that the visual design of the website this time also presents a new look, breaking away from the conservative image of traditional websites. By using a warm, bright, and youthful illustration style, it creates a page atmosphere with a sense of story. The main visual of the products takes "guarding everyone's life journey" as its theme, demonstrating the deep connection between insurance and the public's daily lives, hoping to make the website not just a tool but a platform for conveying warmth and emotion.

Upholding the ESG sustainable management philosophy, Shin Kong Life is committed to optimizing digital services and providing a friendly, barrier-free digital environment. In addition to the online insurance website, its AI smart customer service has also obtained the recognition of the Accessibility AA Mark. Looking ahead, Shin Kong Life will continue to dynamically optimize its various digital service platforms, combine data observations to regularly track user behavior, and flexibly respond to customer needs, so that every policyholder can feel the safety and thoughtfulness of digital insurance services in their daily lives.