Shin Kong Life Creates a Brand-New Barrier-Free Online Insurance Revamp, Winning the Prestigious IIA International Innovation Award | Latest News | Shin Kong Life Sustainability

 Shin Kong Life won the "2025 International Innovation Awards (IIA)." The award was received on behalf of the company by Lin Yung-hsin (center), Assistant Vice President of the Digital Service Development Department.
 

Shin Kong Life Creates a Brand-New Barrier-Free Online Insurance Revamp, Winning the Prestigious IIA International Innovation Award

Hosted by Enterprise Asia, the "2025 International Innovation Awards (IIA)" held its award ceremony on November 28. Shin Kong Life, a subsidiary of TS Holdings (2887), once again won the "International Innovation Award - Service & Solution Category" for its brand-new revamp of the online insurance website. This demonstrates that Shin Kong Life's long-standing user-centric approach to driving impactful digital innovation services has gained deep international recognition for its outstanding achievements. Enterprise Asia has been organizing the "International Innovation Awards" since 2017. Every year, participating companies come from multiple countries and cover numerous industry sectors. Shin Kong Life's ability to stand out among them signifies that its corporate services not only possess a forward-looking vision and cross-industry innovation but also highlight its commitment to ESG sustainable management.

Shin Kong Life deeply understands that amidst the digital wave, insurance services are no longer just about providing products but are important partners in life risk management. Therefore, it actively implements the philosophy of inclusive finance and upholds the spirit of fair treatment of customers, committing to building an equal and friendly financial environment. This year, it drove the revamp and optimization of its "Online Insurance Website," introducing Responsive Web Design (RWD) and a brand-new interface. Not only does it support cross-platform operations on mobile phones, tablets, and desktops, but it also obtained the "Web Accessibility AA Level Mark" certification from the National Communications Commission (NCC), making it one of the leading pioneers in the life insurance industry.

With the brand-new interface revamp of Shin Kong Life's online insurance website, the UI/UX design takes "warm, intuitive, and accessible" as its core philosophy, making the operational flow simpler and more intuitive. The website's homepage features newly added "Insurance Knowledge" and "FAQ" sections to help the public quickly understand insurance concepts and promote the popularization of insurance education. At the same time, the main visual adopts the theme of "guarding everyone's life journey" to convey emotion and warmth, creating a digital platform that combines both functionality and emotional connection.

In response to the year-by-year increase in Taiwan's population of people with disabilities, the website specifically strengthened its barrier-free design. This includes adjusting the semantic structure to enhance screen reader compatibility, text adjustability, and color contrast. It also supports complete keyboard navigation logic, paired with focus indicators and error prompts to guide users to successfully complete operations. These thoughtful details demonstrate the enterprise's deep care for disadvantaged groups. Looking ahead, Shin Kong Life will continue to combine technological innovation with human-centric care, dynamically optimizing various digital services to protect every citizen and create an even higher-quality customer service experience.