Creating a New Paradigm for Digital Equality: Shin Kong Life Wins the Commercial Times Digital Fair Treatment of Customers Award | Latest News | Shin Kong Life Sustainability

 Shin Kong Life won the "Digital Fair Treatment of Customers Award - Excellence Award" at the 5th Commercial Times Digital Financial Awards. The award was presented by Insurance Bureau Director General Wang Li-hui (left) and received on behalf of the company by Lin Yung-hsin, Assistant Vice President of the Digital Service Development Department of Shin Kong Life (right).
 

Creating a New Paradigm for Digital Equality: Shin Kong Life Wins the Commercial Times Digital Fair Treatment of Customers Award

By deepening insurance services through innovative technology and creating a professional and friendly service experience, Shin Kong Life, a subsidiary of TS Holdings (2887), was awarded the "Digital Fair Treatment of Customers Award - Excellence Award" at the 5th Commercial Times Digital Financial Awards on October 28. This prestigious recognition showcases Shin Kong Life's outstanding performance in digital transformation and the implementation of fair treatment of customers, comprehensively enhancing the efficiency and friendliness of customer interactions, and successfully gaining the judges' affirmation.

Through a protection analysis engine, Shin Kong Life's "Intelligent Policy Checkup System" allows agents to quickly integrate customers' policies and calculate coverage in real time. This improves data processing efficiency and enables agents to swiftly grasp customer needs. The introduction of the "Key Protection Card" provides exclusive protection analysis tailored for different age groups, assisting customers in making optimal coverage decisions within a limited budget and filling protection gaps across various life stages. Furthermore, to actively implement financial equality, the online insurance platform has introduced responsive web design and accessibility optimization, successfully obtaining the AA-level Web Accessibility Mark and demonstrating its friendly commitment to people with disabilities.

In a financial environment where fraud is rampant and information security risks are escalating, Shin Kong Life is no longer just a traditional insurance provider but is actively engaging in digital transformation to become a pioneer in digital fraud prevention. Relying on an online-to-offline integration strategy to build a fraud prevention safety net, Shin Kong Life launched the exclusive short code "68288" to strengthen digital anti-fraud mechanisms. When receiving text messages for one-time passwords (OTP), marketing campaigns, or insurance service notifications, customers can safely identify official messages, effectively reducing the risk of phishing texts. To enable counter and customer service staff to instantly identify high-risk customers, the company upgraded its CIS system and introduced the "Care and Detect Tag (CISPT)," establishing a collaborative fraud prevention mechanism and workflow to effectively safeguard customers' assets.

In terms of identity verification, Shin Kong Life is the first insurance company to introduce FIDO and NFC technologies, dedicating itself to enhancing transaction security and convenience. It also participated in the Financial Supervisory Commission's initiative to build the "Financial Fast-ID Authentication Switch Center," strengthening cross-industry verification efficiency and reducing the risk of identity theft. Additionally, the company pushes real-time updates on the latest scam tactics and prevention information through its official LINE account, integrating fraud prevention education into daily life. It has also held financial friendliness seminars for new immigrants across Taiwan to raise public risk awareness and protect the asset security of diverse demographic groups.

Shin Kong Life emphasized that in the future, it will continue to drive digital transformation through innovative technology and robust systems. By combining ESG sustainability concepts with data insights, the company will flexibly respond to customer needs, fulfill its corporate social responsibility, and create a new paradigm for digital equality and the fair treatment of customers in the financial industry.