Shin Kong Life Wins 11 Accolades at Insurance Faith, Hope and Charity Awards; Dedicated to Cultivating Public Welfare Brands, Nurturing Talent, and Implementing Financial Inclusion | Latest News | Shin Kong Life Sustainability

 Shin Kong Life has won the "Best Corporate Social Responsibility Award" at the Insurance Faith, Hope and Charity Awards for the 26th time. The award was presented by Financial Supervisory Commission Vice Chairperson Chen Yen-liang (right) and accepted by Shin Kong Life Senior Executive Vice President Tai Chao-hui (left).
 

Shin Kong Life Wins 11 Accolades at Insurance Faith, Hope and Charity Awards; Dedicated to Cultivating Public Welfare Brands, Nurturing Talent, and Implementing Financial Inclusion

The 28th "Insurance Faith, Hope and Charity Awards," hosted by the Modern Insurance Education Foundation, held its ceremony on August 4 (Tuesday). Long committed to the essence of insurance, Shin Kong Life has continuously pursued innovation in organizational management, corporate social responsibility (CSR), integrated communications, and insurance education. The company proudly secured a total of 11 awards, including company-level honors: "Best Corporate Social Responsibility Award," "Best Insurance Education Contribution Award," "Best Insurance Professionalism Award," "Best Integrated Communications Award," and "Best Communication Office Award" (Fengjia and Zhongxin offices); as well as individual-level honors: "Best Professional Consultant Award (Internal Staff)" for AVP Zheng Han-qing and AVP Chang Kai-chun, "Best Professional Consultant Award (Field Staff)" for Senior Life Insurance Consultant Hsieh Ke-chun and Executive Life Insurance Consultant Hsieh Shu-fen, and the "Insurance Popularity Award."

In alignment with the United Nations Sustainable Development Goals (SDGs), Shin Kong Life promotes an employee volunteer service program, encouraging both internal and field staff to engage in public service. Focusing on three key pillars—"Holistic Development," "Health Promotion," and "Environmental Sustainability"—the company actively participates in community engagement. Through various self-initiated activities, Shin Kong Life extends its spirit of guardianship to every corner of society. In 2025, Shin Kong Life volunteers contributed 33,040 hours of service, with footprints covering all of Taiwan and its outlying islands, accumulating over 1.18 million beneficiaries. This recognition marks the 26th time the company has won the "Best Corporate Social Responsibility Award," affirming its strong commitment to society.

Upholding the philosophy of financial inclusion, Shin Kong Life has long been dedicated to financial and insurance education. For children and adolescents, the focus is on understanding risk protection, integrating fun and professionalism into various courses and activities. For college students, the company provides professional instruction and corporate internship programs, establishing channels for cultivating professional talent. Through diverse seminars, corporate communities, and the publication of policyholder periodicals, Shin Kong Life promotes social financial literacy. Furthermore, it actively collaborates with government and civil organizations to bridge the information gap, helping the public deeply appreciate the true meaning of financial management and insurance planning, leading to another win for the "Best Insurance Education Contribution Award."

Talent is paramount in the life insurance industry. Shin Kong Life utilizes a competency-based approach to deep-dive training, systematically cultivating outstanding insurance professionals and business elites. The company continues to implement the "Pearl Project" dual-coach system, enhancing the retention rate of new recruits through a culture of mutual growth. Furthermore, it has fully launched a salesperson transformation program, combining AI-assisted training with OMO (Online-Merge-Offline) digital learning, and cross-disciplinary integration of medical and financial holding ecosystems, striving to lead sales personnel in transforming into "Comprehensive Healthy Life Partners." In recent years, over 700 Shin Kong Life sales personnel have obtained the Registered Financial Consultant (RFC) certification, ranking first in the industry and demonstrating fruitful results in digital and professional training, making the "Best Insurance Professionalism Award" a well-deserved honor.

As Taiwan officially enters a super-aged society, increased risks of accidents due to physical decline, osteoporosis, and mobility issues have become significant concerns. To raise public risk awareness, Shin Kong Life launched the product advertising series "With Wind, With Rain, Shin Kong is There." Starting from the concept that "weather can be forecasted, but accidents are unexpected," the campaign connected with consumer pain points regarding accidents and medical care, establishing deep brand resonance on an emotional level. Through phased exposure, the campaign accumulated 879 million impressions, and public memory of the Shin Kong Life brand grew by nearly 1.5 times, ranking first in the industry and earning the "Best Integrated Communications Award."

Shin Kong Life has been deeply rooted in Taiwan for over 60 years. Upholding the core values of "Integrity, Commitment, Innovation, and Cooperation," the company continues to provide superior financial and insurance services to meet protection needs. With sustainable development as its goal, Shin Kong Life fulfills its corporate social responsibility, aspiring to be a highly trusted life insurance brand in the hearts of its customers.