The Only Winner in the Financial Industry: Shin Kong Life Wins the "Outstanding Marketing Communication Contribution Award," Implementing Fair Treatment of Customers and Creating a Paradigm for Digital Innovation | Latest News | Shin Kong Life Sustainability

 Shin Kong Life won the "Outstanding Advertiser of the Year - Social Innovation Award, Gold" at the Outstanding Marketing Communication Contribution Awards. The award was received on behalf of the company by Wang Ming-hua (left), Senior Vice President of the Digital Technology Division, and Lin Yung-hsin (right), Assistant Vice President of the Digital Development Department.
 

The Only Winner in the Financial Industry: Shin Kong Life Wins the "Outstanding Marketing Communication Contribution Award," Implementing Fair Treatment of Customers and Creating a Paradigm for Digital Innovation

The "2025 Outstanding Marketing Communication Contribution Awards," co-hosted by the Taiwan Advertisers' Association (TAA) and Brain Magazine, held its award ceremony on April 9. Upholding a people-oriented service philosophy, Shin Kong Life, a subsidiary of TS Holdings (2887), has continued to promote digital equality and deepen digital insurance services. Not only did it once again win the "Outstanding Advertiser of the Year - Social Innovation Award, Gold," but it was also the sole winner from the financial industry for this award. This demonstrates that Shin Kong Life's achievements in implementing the fair treatment of customers and creating a diverse and inclusive financial environment have been deeply recognized by all sectors.

With the population of people with disabilities in Taiwan increasing year by year, Shin Kong Life actively responds to the government's promotion of protecting the rights and interests of people with disabilities by continuously optimizing the digital service experience. For example, it conducted a barrier-free friendly upgrade to its "online insurance website." This not only optimized the semantic structure of the webpage to enhance information hierarchy and content logic, enabling assistive tools like screen readers to interpret more accurately, but it also strengthened the interface design. It provides flexible font size adjustments and high-contrast color schemes, ensuring that users with different visual needs can read clearly. Furthermore, it fully supports keyboard operations, paired with clear focus indicators and form guidance, significantly lowering the operational threshold and allowing users to complete every step of the insurance application process more smoothly and with peace of mind. This series of optimization results successfully obtained the "Web Accessibility AA Level Mark" certification from the National Communications Commission (NCC), demonstrating an industry-leading level of digital services.

In addition, the "Shin Kong Life Official APP" passed the visually impaired-friendly dual-system certification by the Taipei Parents' Association for the Visually Impaired. It underwent comprehensive optimization across aspects ranging from function navigation and operational processes to interactive details. This included strengthening integration with screen-reading software so that various functions and buttons can be correctly identified and clearly read aloud. It also optimized pop-up windows and menu structures to reduce uncertainty in usage. Furthermore, it completed real-device testing on both iOS (VoiceOver) and Android (TalkBack) systems, successfully passing the visually impaired-friendly dual-system certification. This allows users of different devices to enjoy a consistent and fluid experience, showcasing the enterprise's commitment and determination to fulfill its social responsibility.

Upholding the ESG sustainable management philosophy, Shin Kong Life has long been committed to enhancing the accessibility and inclusivity of digital services. It also hopes to enable the elderly, the visually impaired, and various disadvantaged groups to be more independent and experience greater convenience when using digital services, truly implementing the "customer-centric" service spirit. Looking ahead, Shin Kong Life will continue to deepen digital innovation to create a warmer, financially friendly environment, ensuring that every customer can enjoy high-quality insurance services with peace of mind.