The champions of the Shin Kong Cup Street Dance Competition have been announced | Latest News | Shin Kong Life Sustainability
The champions of the Shin Kong Cup Street Dance Competition have been announced
2023/09/04
The champions of the Shin Kong Cup Street Dance Competition have been announced
Organized by Shin Kong Financial Holding Co., Ltd. (2888) subsidiary Shin Kong Life, the "Shin Kong Cup Street Dance Competition" officially celebrates its 20th anniversary this year. For the first time, this year's competition held online auditions for choreography and concluded with the finals on September 2nd. To ensure that friends who couldn't attend in person could participate through screens, the Shin Kong Cup Street Dance Finals have been broadcast live on sports channels for several years, allowing more street dance enthusiasts to enjoy the vibrant and exciting nights. In the end, under the witness of various judging panels, the champions of the choreography categories Unlimited, U18, and U15 were RICE, Move Move Hands Move Feet, and MIKI KIDs, respectively, while the Breakdance category was won by Flowkid.
Twenty years ago, street dance was still a relatively unfamiliar subculture in Taiwan. Shin Kong, leveraging its corporate strength, provided a formal stage for young friends passionate about street dance to showcase their skills. It is the first and only private enterprise in Taiwan to organize popular street dance competitions with long-term sole sponsorship. With continuous innovation over time, it remains the most iconic professional street dance competition in Taiwan. In 2023, in the era of AI, the Shin Kong Cup Street Dance Competition followed the trend of technology and used artificial intelligence-generated technology to create a 20th-anniversary commemorative single. With lively tunes and energetic lyrics, it truly represents the spirit of encouraging young friends to bravely pursue their dreams and dance with excitement. The organizers also provided the 20th-anniversary commemorative single to participants for choreography use, following the introduction of Taiwan's first public welfare NFT by the Shin Kong Cup in 2022, another innovative move.
Last year, the Shin Kong Cup utilized public welfare NFTs to promote street dance in rural areas, hiring professional instructors to provide free street dance classes in schools, including Hualien Yuli Church, Yuli Millennium Church, Holistic Renewal Association - Udiya, Republic of China Family Association, and Xihu Village, Qimei Township, Penghu County, providing opportunities for disadvantaged youth to learn professional street dance and performance skills. To celebrate the 20th anniversary of the Shin Kong Cup, it will expand to hold 20 street dance promotion activities in rural areas, allowing more potential young people to have the opportunity to pursue their dreams and promote the continuous cultivation and growth of street dance culture in Taiwan.
The "Shin Kong Cup Street Dance Competition" continues to innovate by promoting street dance culture and connecting with the world. Since 2017, overseas competition prizes have been added to encourage winners to compete abroad and help Taiwanese dancers bravely step onto the international stage. After the epidemic was lifted, foreign instructors were reinstated as judges. This year, two Korean instructors, YOONYOUNG and BBOY GAWBLIN, were specially invited as judges for the choreography and breakdance finals, introducing an international perspective to Taiwan. In response to the inclusion of breakdancing as an official event in the 2024 Paris Olympics, a Battle 1 On 1 breakdance event was added in 2021, hoping to warm up players in advance for international competitions. The champions are provided with monthly payments through contracts, aiming to alleviate the daily expenses of dancers and shine in international sports events.
Shin Kong implements ESG, responds to the United Nations Sustainable Development Goals (SDGs), and actively exerts social influence, caring for disadvantaged rural areas and youth groups. In addition to promoting insurance education and deepening industry-academia cooperation, it also cultivates young students through various means, creating a dream stage for all ages. Activities such as the annual "Shin Kong Cup Street Dance Competition," "National Painting Competition," "Shin Kong Cup Rubik's Cube Competition," and "Shin Kong Esports Parent-Child Camp" have received enthusiastic responses across all age groups. It is hoped that everyone can continue to cultivate their interests through Shin Kong's rich activities, love life, bravely pursue dreams, and realize the brand spirit of "Where there is light, every expectation is realized" on the occasion of Shin Kong's 60th anniversary.
Following the sustainable values of its parent company Shin Kong Financial Holding Co., Ltd., "low carbon, innovation, and goodness," Shin Kong Life Insurance actively promotes sustainable business operations, upholding the concept of giving back to society, emphasizing connections and interactions with local residents. It has been selected as a component stock of the Dow Jones Sustainability Indices (DJSI) for three consecutive years and achieved the remarkable accomplishment of being ranked second globally and first in Asia in the insurance category in 2023. In the future, it will implement actions in various aspects of ESG through strategic objectives to continuously amplify its sustainable impact.