Shin Kong Life builds a healthy ecosystem | Latest News | Shin Kong Life Sustainability
Shin Kong Life builds a healthy ecosystem
2023/09/12
Shin Kong Life builds a healthy ecosystem
"In 2025, Taiwan is about to enter the ranks of super-aged societies. Faced with the onslaught of aging, properly planning "healthy aging," "medical security," and "retirement cash flow" has become an important life topic for everyone. Shin Kong Financial Holdings' subsidiary, Shin Kong Life, on its 60th anniversary, in line with the brand spirit of "Where there is light, every expectation is realized," collaborates with Canadian health technology Lydia AI to provide consumers with the option to use the "AI Good Age Living" app independently. By combining diverse personal health data and AI computing analysis engine via the app, utilizing new data algorithms, it assists consumers in understanding their own health, evaluating risks, and planning for their future "physical health" and "financial health," effortlessly creating a healthy and happy life.
The "AI Good Age Living" app is based on "health points." Users only need to authorize their health records and step counts in the health passbook and phone to connect with the "AI Good Age Living" app. Through AI analysis of health data, it transforms into personalized "health points," generating personalized health assessment reports and disease risks. Users can also calculate out-of-pocket medical expenses. Based on the report, they can cultivate health-promoting behaviors for themselves and help insurance agents find more precise and tailored insurance products for users. For example, if the "AI Good Age Living" app calculates a lower health score, users can plan early focusing on medical security products. If a higher health score is calculated, they can plan policies with overflow mechanisms, thereby reducing the insurance company's claims rate, the national disease rate, and policyholders' premium expenses, achieving a win-win effect.
Shin Kong Life has been deeply rooted in Taiwan for sixty years, undertaking the protection of numerous families. With the arrival of Taiwan's super-aged society and declining birth rates, it responds to SDG 3 "Health and Well-being" in the United Nations Sustainable Development Goals (SDGs) and actively creates a healthy ecosystem. In addition to constructing complete insurance protection, it also promotes health promotion, shifting insurance from "post-claim" to "prevention." It designs more innovative and spillover-effective health and medical insurance products by integrating digital tools.
This year marks the 60th anniversary celebration of Shin Kong Life, and it further launches the "Go Healthy Enjoy Good Gifts" health interaction network in collaboration with Medical Union Network, providing the latest health care information to the public. It encourages people to lay a solid foundation for health in their daily lives, especially by completing the "Daily Health 8 Tasks" online activities, such as achieving 8,000 steps per day, smiling daily, not drinking sugary drinks, or consuming five fruits and vegetables daily. Participants can accumulate points on the activity website. Accumulating 50 points per month qualifies for a lucky draw. Each month, prizes worth NT$38,000, such as VOTANI by BESV electric-assisted bicycles, Bluetooth blood pressure monitors, and Fullon vouchers, are available, encouraging people to practice a healthy lifestyle.
Furthermore, from now until the end of the year, Shin Kong Life will hold 33 professional doctor lectures nationwide to share the latest health knowledge, including topics such as mental health, prevention of chronic diseases, cardiovascular health, and elderly care, addressing issues that concern the public most. People are welcome to visit the "Go Health Enjoy Good Gifts" health interaction network or register with Shin Kong Life agents to participate, creating a shining healthy life for themselves.
Shin Kong Life has long aimed to "digitally rooted, driving transformation," striving to apply AI technology to achieve inclusive finance, leading the industry in developing good and bad models of AI claims risk, underwriting risk models, and protection asset calculation engines. It has introduced 24-hour AI intelligent customer service robot Xiaoxin, intelligent policy health examination system, and AI signature recognition system, significantly improving operational efficiency, customer rights, and a high-quality service experience. With market and policyholder demand, it will actively utilize AI technology in the future to flexibly introduce innovative and health promotion services, safeguarding national health, enhancing customer satisfaction, brand market share, and realizing a new value of insurance that is safe, fair, and inclusive.