Shin Kong Life Receives Seven Accolades at the Faith, Hope & Love Awards of Insurance | Latest News | Shin Kong Life Sustainability

Shin Kong Life Receives Seven Accolades at the Faith, Hope & Love Awards of Insurance

The 27th "Faith, Hope & Love Awards of Insurance," organized by the Risk Management & Insurance Education Affairs Foundation, held its award ceremony on Tuesday, August 5. With a long-term focus on the essence of insurance and a continuous pursuit of innovation across all aspects, Shin Kong Life proudly took home five major awards: the "Best Social Responsibility Award," "Best Insurance Education Contribution Award," "Best Product Innovation Award," "Best Channel Strategy Award," and "Best Agency Office Award (Douliu Agency Office)." Additionally, it received two Awards of Excellence for the "Best Insurance Professionalism Award" and "Best Integrated Communication Award."

In response to the United Nations Sustainable Development Goals (SDGs), Shin Kong Life has promoted corporate volunteer service programs. Integrating three main philanthropic themes—"Holistic Development," "Health Promotion," and "Environmental Sustainability"—the company extends its spirit of guardianship to every corner of society through various self-organized corporate activities. Having been selected as a constituent of the Dow Jones Sustainability World Index (DJSI) for four consecutive years and ranking first globally in the insurance industry in 2024, Shin Kong Life has fully demonstrated its fruitful results in promoting social welfare and sustainable development. Winning the "Best Social Responsibility Award" for the 25th time is a strong testament to its outstanding capabilities.

In 2024, the annual growth rate of "medical expenses" in Taiwan reached 4.7%. Among the 12,000 existing medical materials, nearly 30% require patients to pay the difference or bear the full cost out-of-pocket. The "Shin Kong Life Medical Material Care One-Year Health Insurance Rider" targets nine common medical material claims in Taiwan and pioneers the inclusion of vertebroplasty, commonly known as "bone cement." Available for applicants aged 0 to 65 with guaranteed renewal up to age 80, it builds a comprehensive health protection network for policyholders, earning it the prestigious "Best Product Innovation Award."

Upholding the principle of inclusive finance, Shin Kong Life is committed to foundational financial and insurance education. By offering multi-channel financial education courses and lectures tailored for children, youth, college students, and the general public, it helps society understand the true meaning of financial management and insurance planning, thereby earning the "Best Insurance Education Contribution Award."

With the recruitment video theme "Come to Shin Kong, Shine Your Unique Light in Life," Shin Kong Life humorously and vividly showcased its unique workplace advantages of "high freedom, high rewards, high support, and high inclusion." Its launch brought significant benefits to brand exposure and recruitment efforts. The number of new agents recruited was 1.54 times that of the previous year, marking the highest in the past three years, and winning this year's "Best Integrated Communication Award."

Talent is the top priority in life insurance operations. Shin Kong Life has established a competency-driven training system, providing diverse learning platforms such as O2O (online-to-offline) life insurance marketing courses and network-broadcasted morning meetings, while also introducing multimedia interactive training tools. Furthermore, the company actively promotes the Registered Financial Consultant (RFC) certification, boasting a cumulative total of 714 certified professionals, ranking first in the industry. These highly fruitful training results make winning the "Best Insurance Professionalism Award" truly well-deserved.

Facing fierce channel competition, Shin Kong Life actively enhances collaboration and stickiness with external channels through innovative strategies, developing diverse new types of products to meet the needs of partners such as banks and insurance brokers, and steadily expanding its sales territory. For internal channels, the group insurance agent system underwent an optimized transformation, boosting both performance and profitability. The telemarketing team actively recruited new talent while driving a product transformation focused on selling long-term accident insurance main contracts. This not only provided existing clients with more comprehensive protection but also significantly increased the Contractual Service Margin (CSM) generated by the telemarketing channel. In 2024, first-year premium income grew by 34.7% compared to 2023, and CSM increased by 21.5%, achieving steady growth and outstanding performance. By continuously deepening channel strategies and product innovation across multiple avenues, and working hand in hand with channel partners to create a new landscape of sustained growth in the insurance market, the company secured the "Best Channel Strategy Award."

Shin Kong Life upholds its four core business philosophies of "Innovation, Service, Integrity, and Giving Back." It continues to provide clients with premium financial and insurance services, fulfills their protection needs, develops sustainable social enterprises, and embodies the true value and essence of insurance.