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Shin Kong Rubik’s Cube Competition introduce WCA International Certification

The Rubik's Cube is regarded as one of the world's top three intellectual games, offering significant benefits to logical thinking and cognitive development. Recently, a professional player in the United States, who has had autism since childhood, achieved a remarkable solving time of 3.13 seconds for a 3x3 Rubik's Cube, breaking the Guinness World Record. This achievement has allowed more people to appreciate the charm of the Rubik's Cube. Shin Kong Financial Holding's subsidiary, Shin Kong Life Insurance, has been promoting the Rubik's Cube for a long time and has organized the "Shin Kong Cup Rubik's Cube Competition" for six consecutive years. This year, in celebration of the company's 60th anniversary, the competition has been expanded. It has attracted a record-breaking 550 participants, marking the highest number of participants in the history of Rubik's Cube competitions in Taiwan. Furthermore, this year's competition has introduced WCA international certification for the first time, allowing the performance of each participant to be included in the rankings of all WCA competitions worldwide, providing a platform for Rubik's Cube enthusiasts to engage in mental stimulation and healthy competition.

Even in the age dominated by consumer electronics, there are still many loyal Rubik's Cube players worldwide. To address the issue of registrations filling up within seconds for Taiwanese events, the "Shin Kong Cup Rubik's Cube Competition" has increased the number of participants to 550 this year. The youngest participant in this edition is just 6 years old, while the oldest is 55 years old, spanning generations from children to adults. Additionally, with the introduction of WCA international event certification, the competition has attracted numerous international talents from the United States, Singapore, Malaysia, Germany, South Korea, as well as China, Hong Kong, and Macau. It is hoped that through corporate support, Rubik's Cube enthusiasts will have a platform to challenge themselves and explore their interests.

The WCA international event certification introduced in this edition of the "Shin Kong Cup Rubik's Cube Competition" is the most reputable certification in the world of competitive Rubik's Cubes. It ensures that Rubik's Cube competitions held worldwide are conducted under WCA supervision, following formal competition rules and formats. This guarantees that every participant competes under the same conditions and standards. Finally, the competition results can be compared with the performances of participants in all WCA-certified events worldwide, making it the most authoritative certification body in international Rubik's Cube competitions.

The process of learning the Rubik's Cube can help children exercise their brains and hand-eye coordination, greatly benefiting memory, judgment, observation skills, among others. Children can also gain self-confidence from the process. In 2022, in collaboration with the Taiwan Rubik's Cube Association, the "Shin Kong Cup" visited four rural elementary schools with Rubik's Cubes and professional instructors, aiming to cultivate a leisure interest that stimulates creativity and strengthens logic in children. This year, Shin Kong Life Insurance will continue to venture into rural areas for Rubik's Cube education, hoping to gradually unlock the intelligence and potential of children, transform rural education, and allow children to experience the charm of Rubik's Cubes, creating new opportunities for them.

With 60 years of dedication in Taiwan, Shin Kong Life Insurance fulfills its corporate social responsibility by providing a long-term stage for dream realization across generations. It encourages people of all ages to explore diverse talents and abilities, promoting adaptive development. In addition to the "Shin Kong Cup Rubik's Cube Competition," the company also hosts highly anticipated events each year, such as the "Shin Kong Cup Popular Street Dance Competition," "Shin Kong National Painting Competition," and " Shin Kong eSports Parent-Child Camp." These enriching activities promote social inclusion, and the company has received the "Best Social Responsibility Award" for 23 consecutive years in the "Insurance Faith, Hope, and Love Awards." In the future, it will continue to exert influence and embody the corporate spirit of "Where There's Light, There's Fulfillment of Every Expectation."