Shin Kong Life Insurance Achieves Another Success Receiving Recognition From 12 Insurance Trust Hope and Love Awards | Latest News | Shin Kong Life Sustainability

 Shin Kong Life Insurance won the Insurance Trust and Hope Love "Best Social Responsibility Award" for the 24th time. The award was presented by Financial Supervisory Commission Vice Chairperson Qiu Shuzhen (left), and Shin Kong Life Insurance's channel manager Liu Xincheng (right) accepted the award on behalf of the company.
 

Shin Kong Life Insurance Achieves Another Success Receiving Recognition From 12 Insurance Trust Hope and Love Awards

The 26th "Insurance Faith, Hope, and Love Awards," sponsored by the Modern Insurance Education Affairs Foundation, held its awards ceremony on Monday, August 5th. Shin Kong Life Insurance, a subsidiary of Shin Kong Financial Holdings (2888), has long focused on the essence of insurance and continuously pursued innovation in various aspects, including organizational management, corporate social responsibility, integrated communications, and insurance education promotion. This distinguished Shin Kong Life Insurance from its peers in the life insurance industry, winning six awards: "Best Social Responsibility Award," "Best Insurance Education Contribution Award," "Best Professional Consultant Award (Back Office) - Tang Yanxin," "Best Professional Consultant Award (Field Office) - Zhuang Shihao," "Best Insurance Achievement Award - Lin Xuezhen," and "Insurance Popularity Award." The company also won six other prestigious awards: "Best Insurance Professional Award," "Best Channel Strategy Award," "Best Integrated Communications Award," "Best Communications Office Award - Ho Mei Communications Office," "Best Insurance Achievement Award - Liao Chenxu," and "Best Social Contribution Award - Huang Chunxiang." This brings the company's total accolades to 12, a remarkable achievement.

Shin Kong Life Insurance actively promotes sustainable corporate operations, responds to the United Nations Sustainable Development Goals (SDGs), implements various ESG actions, encourages national exercise and active lifestyles for seniors, and guides the public to face a future of increasingly long life while maintaining physical and mental health. Shin Kong cares for the disadvantaged, promotes education and environmental conservation, and ensures that future generations can grow stably and have a beautiful environment for sustainable survival. Shin Kong has been selected as a component of the "Dow Jones Sustainability Index (DJSI)" for three consecutive years. In 2023, it won the second place in the world and the first place in Asia in the insurance group. Its social performance ranked in the top 2% of the global insurance industry, fully demonstrating its fruitful results in promoting the sustainable development of social welfare. It won the "Best Social Responsibility Award" for the 23rd time, and its strength was highly recognized.

Facing fierce competition in the distribution market, Shin Kong Life Insurance has adopted an innovative distribution strategy to position itself in the insurance market. In addition to implementing a comprehensive distribution strategy, Shin Kong Life Insurance maintains strong relationships with banks and insurance brokers, pioneering innovative marketing strategies to help distribution channels achieve sales results. Shin Kong Life Insurance also operates through diverse sales channels, including telemarketing, airport insurance counters, and OIU international insurance business. Shin Kong Life Insurance has also undergone a comprehensive transformation of its proprietary distribution channels, transitioning from a three-tiered system to a more structured distribution system. By proactively developing diverse distribution channels to meet the needs of diverse customer groups and consistently delivering outstanding performance, Shin Kong Life Insurance received the "Best Distribution Strategy Award."

Talent is paramount in the life insurance industry. Shin Kong Life Insurance has established a function-oriented training system to systematically cultivate outstanding insurance professionals and a team of elite business professionals. This diverse training approach offers a variety of learning platforms, including online and offline O2O courses, online morning meetings, and multimedia interactive training tools. The company has also introduced the "Hahow for Business" online education and training platform. By 2023, total training hours reached 85,807. The company also introduced a "study leave" mechanism, allowing employees to flexibly customize their study plans and apply for study leave upon reaching a certain reading hour. In response to the Fintech transformation, Shin Kong Life Insurance has actively promoted international financial management certifications, achieving a cumulative RFC of 704, ranking first in the industry. Its fruitful training results earned it the well-deserved "Best Insurance Professional Award."

Shin Kong Life Insurance launched a new brand image advertisement with the theme of "With light, every expectation is realized" on its 60th anniversary. Starting from the life stories of four ordinary people, facing the changes and challenges in life, they believe that with light, they can realize their dreams. This advertisement conveys Shin Kong Life Insurance's use of "insurance" as a force for social stability. In order to achieve the corporate mission of "everyone has insurance and every family has protection", each salesperson lives his or her life as a ray of light. Even in the face of various challenges and difficulties, he or she insists on taking one step at a time, not afraid of wind and rain, visiting every household in Taiwan, conveying the value of insurance in diversifying risks to every family, providing personal protection, and building a safety net for every family to realize every expectation. It won the "Best Integrated Communication Award" of this year's Faith, Hope and Love.

Shin Kong Life Insurance has established four core business philosophies: "Innovation, Service, Integrity, and Giving Back." Shin Kong Life Insurance continues to provide customers with superior financial and insurance services, meet their protection needs, develop sustainable social undertakings, and embody the value and essence of insurance. Shin Kong Life Insurance will continue to exert its influence in the future, implementing sustainable operations in all aspects and realizing the corporate spirit of "Light is everywhere, our heart is with you."